Key Objectives of the Role
- Drive digital audio streaming revenue generation in line with allocated streaming and licensing targets.
- Grow the market share of Times Music and its sub-catalogues across Indian digital services by ensuring visibility through effective content programming, promotions, marketing initiatives, and editorial activities.
- Manage and strengthen relationships with Indian digital music streaming platforms
- Identify and capitalize on new revenue streams across the digital ecosystem.
Daily and Monthly Responsibilities
Achieve monthly and annual digital streaming revenue targets by pitching and promoting Times Music’s catalogue & new releases, bestsellers, and festival content to music streaming and OTT platforms.Ensure playlist placements of top-performing tracks and new releases across major Indian languages.Build and maintain strong partnerships with editorial and partner teams across all digital services.Track and analyze performance metrics regularly, sharing insights with internal teams and sub-licensors.Monitor chart positions and genre performance of new releases across platforms.Track monthly income against targets and ensure timely reporting.Stay abreast of industry trends in the domestic Indian music market.Pursue business development opportunities , including new digital store / service launches for the Times Music catalogue.Collaborate with internal and external stakeholders to manage expectations for new releases and maximize placements in playlists, push notifications, and marketing promotions.Share a monthly MIS with key stakeholders covering market share, streams, revenue, content performance, and other critical details.Translate data and analytics into actionable sales insights .Maintain a clear sales pipeline and present a monthly release schedule to digital partners.Enhance professional knowledge through active networking and engagement with digital streaming partners.Key Skills Required
Proven experience of 3 years to 5 years in business development and revenue generation within the digital or music sector.Strong passion for music with a deep understanding of key genres and regional languages .Persuasive communicator with a natural flair for relationship management .Creative thinker and problem solver with sound business acumen.Strong understanding of the digital ecosystem and emerging entertainment services / apps.Excellent interpersonal, verbal, and written communication skills.Proficiency in interpreting data, analytics, and industry trends .Strong presentation, account management, and negotiation skills.