Head of Media Relations

Position Overview :

We’re seeking a strategic, seasoned Media Head responsible for shaping and executing media strategy across both our agency’s initiatives and diverse client portfolios. This role involves building and leading a high-performing internal media team, overseeing digital, traditional, paid, and earned media deliverables, and aligning media execution seamlessly with brand strategy.

Key Responsibilities :

Media Strategy & Leadership

Develop and implement comprehensive media strategies across clients and agency initiatives - spanning print, broadcast, digital, social, influencer, and content partnerships.

Lead, mentor, and scale an in-house media team including media planners, buyers, strategists, and creatives.

Cultivate and manage media relationships , including journalists, media houses, influencers, and platform partners.

Own crisis communication media strategy , ensuring readiness and swift response planning.

Ensure cross-functional collaboration with PR, creative, performance marketing, and social media teams for unified brand narratives.

Analytics, Reporting & Insight

Track and report on media performance using data-driven metrics and insights.

Analyze media coverage and campaign effectiveness , identifying opportunities for optimization.

Present insights and learnings through post-campaign reports and executive presentations.

Client & Agency Representation

Act as the primary media lead for client pitches, strategy presentations , and on-going communications.

Contribute to new business development by designing impactful media-driven proposals and demonstrating strategic thinking.

Represent the agency and its media function at industry events, panel discussions, and conferences .

Qualifications & Skills :

Experience : 6–10 years in media strategy, planning, and execution—preferably in an agency or integrated marketing setup.

Leadership Acumen : Proven ability to build and scale a media team and drive cross-functional collaboration.

Media Savvy : Deep understanding of both traditional and digital media landscapes, trends, platforms, and analytics.

Network & Negotiation : Strong relationships with media and influencer ecosystems; skilled at negotiating editorial placements and budgets.

Communication : Stellar written, verbal, and presentation skills—adept at stakeholder engagement.

Domain Exposure : Experience with sectors like luxury, F&B, fashion, hospitality, lifestyle—highly valued given Brand Talk’s client base.

Education : Bachelor’s degree in Marketing, Communications, Business, or related fields.