Principal Product Manager, Digital Experience
KapivaBengaluru, Republic Of India, IN2 days ago
Job descriptionOwn the end-to-end purchase funnel , identifying opportunities to improve conversion at each stage. Partner with marketing and growth to design data-backed experiments , landing page tests , and checkout flows that drive measurable uplifts. Build systems that improve cross-sell , and repeat purchase behaviors. Craft a frictionless commerce experience — fast, intuitive, and personalized. Integrate CRM, analytics, and recommendation engines to deliver smarter user journeys. Work on retention initiatives like loyalty programs, personalized nudges, etc. Collaborate with engineering and design to enhance performance, scalability, and reliability across the e-commerce platform. Evaluate new tools, integrations, and partners Evaluate build vs buy decisions Ensure platform stability and high uptime during campaigns and product launches. Collaborate cross-functionally with D2C, Marketing, CX, Tech, and Ops to align on business priorities. Present product plans, metrics, and leadership insights regularly. 5–8 years of total experience, with 4+ years in product management , ideally in D2C commerce, marketplace, or consumer-tech environments. Proven success driving revenue growth and funnel metrics (CVR, AOV, Retention). Deep understanding of e-commerce UX , checkout flows , and growth experimentation frameworks . Hands-on with data tools (GA4, Mixpanel, Amplitude, etc.) and CRO tools (VWO, Optimizely, etc.) . Strong project management, analytical, and leadership skills — ability to operate autonomously. Experience working with Shopify Plus , CRM platforms (WebEngage, CleverTap), or headless commerce setups. Familiarity with health, wellness, or nutrition categories. Strong bias for action and comfort working in ambiguous, high-growth environments. Improved conversion and retention metrics across commerce platforms. Seamless omnichannel customer experience (app ↔ web ↔ CRM). Scalable commerce systems that can support 10x growth in users and SKUs. Business and customer teams consistently citing your product work as a key growth driver. Work at the intersection of health, technology, and consumer behavior. Build products that truly impact people’s health journeys. Work closely with co-founders, product heads, and top-tier talent Competitive salary and benefits package A dynamic in-office culture in Bangalore with a team that moves fast and thinks big
Location : Bangalore (On-site)
About Kapiva
Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.
Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.
Role Brief
With a strong online presence, we’re scaling the digital commerce engine that powers Kapiva’s growth. We’re looking for a Senior / Principal Product Manager to drive end-to-end experiences across Kapiva’s website, app, and omnichannel touchpoints. You’ll be responsible for building a seamless, high-converting, and retention-driven commerce ecosystem that powers revenue growth and elevates the consumer experience.
You’ll work closely with growth, marketing, design, engineering, and analytics to create a commerce experience that balances business outcomes with customer delight — from discovery to repeat purchase.
Key Responsibilities
1. Product Strategy & Roadmap
- Define and execute the product vision for the commerce stack — website, app.
- Translate business goals (AOV, conversion rate, retention, LTV) into actionable product roadmaps.
- Drive prioritization using data, experimentation, and qualitative insights.
2. Funnel Optimization & Growth
3. Experience & Retention
4. Platform & Infrastructure
5. Stakeholder Management
Requirements
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Why Kapiva
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Principal Product Manager • Bengaluru, Republic Of India, IN
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