Talent.com
Marketing Manager

Marketing Manager

TalentBridgeBengaluru, Karnataka, India
9 hours ago
Job description

Position : Marketing Manager

Employment Type : Full-Time

Location : Koramangala, Bangalore

Industry : FMCG

THE ROLE :

We are looking for a Marketing Manager who can translate consumer insights and market trends into impactful strategies, compelling communication, and successful product launches. This is an exciting opportunity for a professional eager to contribute to our growth journey and make a measurable impact.

WHO WE ARE LOOKING FOR :

  • 6–7 years of core FMCG / D2C marketing experience (1–2 years in sales is a plus)
  • Creative thinker with analytical rigor
  • Experience managing both digital and traditional marketing channels
  • Strong communication, leadership, and organizational skills
  • Passionate about growth and innovation

RESPONSIBILITIES :

Marketing Strategy & Planning :

  • Execute annual strategic plans to increase market share and achieve growth targets
  • Identify opportunities for new products or extensions into new customer segments
  • Collaborate with research teams to gather consumer insights and develop relevant concepts
  • Support the sales team in marketing initiatives
  • Monitor competitors, pricing changes, acquisitions, and new product features

    • Campaigns & Communication :

  • Plan, execute, and track marketing campaigns across channels
  • Develop ATL & BTL marketing strategies and communication plans
  • Oversee marketing materials, from digital banners to brochures
  • Develop in-store communication strategies (POS, promotions, loyalty programs)
  • Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency

    • Product Launches :

  • Execute product launches, including communication, pricing, consumer engagement, and brand-building initiatives

    • Digital Marketing :

  • Craft strategies for Digital, Advertising, Communications, and Creative teams
  • Design branding, positioning, and pricing strategies
  • Ensure consistent brand messaging across all channels (events, emails, web, and promotions)
  • Identify opportunities to reach new market segments and expand market share

    • New Product Development :

  • Support new product development initiatives
  • Provide inputs on packaging and pricing strategies

    • SKILLS AND REQUIREMENTS :

  • 6–7 years of core FMCG marketing experience, with 1–2 years of prior sales experience as a bonus
  • Strong digital marketing experience
  • Master’s degree in Marketing, Business Administration, or related field
  • Excellent knowledge of online and offline marketing channels
  • Creative, analytical, and problem-solving mindset
  • Excellent communication, time management, and organizational skills
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    Marketing Manager • Bengaluru, Karnataka, India

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