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Brand Marketing (FMCG / BEAUTY / PERSONAL CARE / NUTRITION)
HireginieBengaluru, Karnataka, India6 days ago
Job descriptionPartner with the Product & R&D teams to influence the product roadmap based on market insights, customer needs, and category trends. Own the Go-to-Market strategy for new product launches with a sharp focus on impact, innovation, and speed-to-market. Ensure continuous innovation and relevance through consumer and competitor intelligence. Lead and orchestrate brand presence across digital, social, performance, influencer, PR, and offline touchpoints. Build an ecosystem of high-impact campaigns that integrate content, commerce, and community to drive conversion and retention. Ensure seamless execution across owned, earned, and paid media channels. Cultivate long-term partnerships with influencers, content creators, and brand ambassadors aligned with brand values. Develop strategic media and PR alliances to enhance brand visibility and thought leadership in the category. Own the brand's voice in public, press, and partner-facing conversations. Drive collaboration with performance and SEO teams to ensure brand-led growth in organic and paid channels. Guide the creation of marketing assets and campaigns that drive traffic, engagement, and acquisition. Integrate brand marketing with growth goals through measurable KPIs. Lead, inspire, and mentor a high-performing team of creatives, marketers, growth specialists, PR, and brand strategists. Foster a culture of creativity, experimentation, and accountability. Drive cross-functional collaboration with Product, Growth, Marketplace, and Operations teams. 6–12 years of progressive experience in brand and marketing, with at least 2 years in a senior leadership role. Proven success in building and scaling brands within D2C, personal care, FMCG, or lifestyle sectors. Deep understanding of brand building in a digital ecosystem, with strong acumen in consumer psychology and emerging trends. Demonstrated ability to lead teams across creative, growth, and strategic verticals with a bias for execution. Highly analytical and metrics-driven; able to balance creativity with commercial impact. Strong communication, stakeholder management, and storytelling skills.
About the Role
We are seeking an experienced and visionary Head of Marketing & Brand Strategy to lead the end-to-end brand narrative, product positioning, and omnichannel marketing strategy for our client, a fast-growing digital-first D2C brand. The ideal candidate will be a strategic thinker, a customer-obsessed storyteller, and a data-savvy brand custodian who can drive both brand equity and commercial outcomes. This is a Leadership level role reporting directly to the Founder / CEO and offers the opportunity to shape the next phase of brand growth, innovation, and market leadership.
Position Title : Head of Marketing & Brand Strategy
Location : Bangalore
Experience Required : 6–12 years of leadership experience in Brand, Marketing, and Growth Strategy
Industry Preference : FMCG, FMCD, D2C, Personal Care, Skincare, E-commerce
Pedigree college preferred
Key Responsibilities
Brand Vision & Strategic Leadership
- Define and execute a compelling brand vision that resonates with today’s conscious, digital-first consumer.
- Craft differentiated brand positioning and integrated marketing strategies aligned with business growth objectives.
- Drive brand storytelling across platforms to deepen emotional resonance and build long-term brand equity.
Product Strategy & Market Innovation
Omnichannel Marketing & Content Ecosystem
Influencer, PR & Strategic Alliances
Performance, SEO & Growth Marketing
Leadership & Team Development
Ideal Candidate Profile
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Brand Marketing • Bengaluru, Karnataka, India
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