Lead Generation Specialist

Company Overview

Isoftronics is a leading provider of IT services and consulting, located in Chennai. We specialize in delivering innovative technology solutions and expert guidance to help businesses optimize their IT operations. As a mid-sized firm with a dedicated team of 11-50 employees, we are committed to offering tailored solutions that meet our clients' strategic objectives. Learn more about us at our website.

Job Overview

We are seeking a dedicated Lead Generation Specialist to join our dynamic team in Chennai. This full-time, mid-level position requires a proactive and results-driven professional to enhance our business development efforts. The ideal candidate will collaborate with sales and marketing teams to drive lead generation strategies that meet our growth targets.

Qualifications and Skills

• Proficiency with LinkedIn Sales Navigator (Mandatory skill) to effectively identify and connect with potential clients.
• Experience with email marketing automation (Mandatory skill) tools to design, launch, and optimize campaigns for lead nurturing and engagement.
• Expertise in content marketing (Mandatory skill) strategies to attract and retain potential leads through compelling content creation.
• Strong understanding of CRM software to manage and analyze customer interactions and data throughout the customer lifecycle.
• Ability to perform data analysis to assess lead quality and campaign effectiveness, enabling data-driven decision making.
• Experience with social media advertising to create targeted campaigns that reach and convert the desired audience.
• Familiarity with A / B testing to optimize marketing efforts and improve conversion rates through experimentation.
• Skills in customer relationship management to maintain and foster long-term client relationships and increase retention.

Roles and Responsibilities