Associate Director - Global Channel Analytics

Site Name : Worli, Bengaluru Luxor North Tower

Posted Date : Oct 14 2025

Be You' at GSK

At GSK, we unite science, technology, and talent to get ahead of diseases together.

We are a world leader in infectious diseases, including vaccines and HIV, with the broadest portfolio in the industry, pushing the frontiers of respiratory science and improving the lives of millions of patients, recognised for our ESG leadership, making an impact on some of society's most urgent challenges We're confident that together we can make a positive impact on the health of more than 2.5 billion people by 2031.

When you set out on your adventure at GSK, we make a deal. You commit to living our values and performing against our Innovation, Performance and Trust priorities. In return, GSK commits to providing the right environment for you to thrive. Together, we build an environment where we can all thrive and focus on what matters most to each of us.

Job Purpose :

The Associate Director , Global Channel Analytics in the Global Scientific Communications organization is responsible for tracking, analyzing and reporting on channel and content performance metrics, to provide actionable insights to optimize scientific communication strategies across therapeutic. This role will also drive the integration of generative AI tools into omnichannel content workflows, working closely with Digital and Medical teams to enhance engagement, efficiency, and personalization.

Key Responsibilities :

• Track, analyze and report on metrics and analytics across key scientific communication channels, sharing actionable insights to improve channel and content engagement
• Synthesize complex analytics into data storytelling that will shape content planning and dissemination strategies through clear, data-backed recommendations to optimize omnichannel approaches
• Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans, collaborating with Digital teams for robust data visualization and interpretation of dashboard-related metrics.
• Collaborate across Scientific Communications team and Digital team to assess channel performance across various platforms, ensuring alignment with evolving content dissemination approaches.
• Identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement approaches for scientific communications deliverables.
• Leverage generative AI tools to generate analytic efficiency, ensuring seamless augmentation of content creation, personalization and delivery
• Monitor AI-generated content performance, refining AI model tools, prompts and training sets in collaboration with Digital based on audience engagement and quality metrics.
• Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape.

Basic Qualifications and Experience :

Preferred Qualifications and Experience :

Inclusion at GSK :

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at [HIDDEN TEXT] to discuss your needs.

Why GSK

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas : respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion at GSK :

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at [HIDDEN TEXT] to discuss your needs.

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Skills Required

Figma, Power Bi, Powerpoint, Tableau, Excel