Sr. Analyst, B2B Marketing - Services Marketing Operations

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Sr. Analyst, B2B Marketing - Services Marketing Operations

Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.

The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement.

As we expand, we’re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you.

Role Overview

This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.

The Role :

CAMPAIGN EXECUTION & SUPPORT

• Collaborate with global demand generation, field marketing, and product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms.
• Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines.
• Ensure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards and meet data privacy requirements.
• Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations
• Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.

LEAD MANAGEMENT & DATA OPERATIONS

REPORTING & ANALYTICS

MARTECH TOOLS & PROCESS OPTIMIZATION

All About You :

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.