Pine Labs - Senior Manager - AdTech Solutioning

JD

Pine Labs is undergoing significant growth and its teams are evolving. The company is becoming a software provider enabling payments and digitizing merchant stores. In addition, Pine Labs is increasing the pace of growth by expanding into new geographies, acquisitions, and new products. As the company undergoes this transformation and continues its impressive growth journey, it is seeking to hire a Senior Manager - Ad Tech to lead Business development / Partnerships for Pinelabs overall payments product portfolios.

The candidate must bring significant ambition, drive, and an entrepreneurial bent of mind to the organization that enables business growth. They should be comfortable operating in a high-growth, multi-cultural organization with a rapidly expanding geographical footprint.

The candidate should be dynamic, motivated, and entrepreneurial to build Enterprise / Corporate market expansion in the city.

KEY RELATIONSHIPS

Reports to : Director / Senior EVP

KEY RESPONSIBILITIES

• Design, implement, and optimize AdTech solutions including DSPs, SSPs, DMPs, CDPs, and ad servers (e.g., Google Ad Manager, The Trade Desk, Adobe Experience Platform).
• Develop and execute data monetization strategies leveraging audience segmentation, lookalike modeling, and programmatic advertising.
• Manage partnerships with ad networks, exchanges, and data marketplaces.
• Collaborate with Data, Product, and Marketing teams to ensure data is collected, enriched, and activated effectively for advertising and revenue purposes.
• Oversee yield optimization for programmatic and direct-sold campaigns.
• Conduct market research to stay current with AdTech trends, regulatory changes (e.g., GDPR, CCPA), and competitive benchmarks.
• Define and monitor key KPIs including fill rate, CPM, eCPM, CTR, data revenue, and ROI.
• Evaluate and onboard new platforms or partners to increase data monetization potential.
• Ensure compliance with privacy regulations and internal data governance policies.

We are looking for someone with :

What we value in our people :

(ref : iimjobs.com)