Senior Manager- CMI & Brand Activations

Job Title : Senior Manager- CMI & Brand Activations

Location : Kolkata

Reports To : CMO / COS

Type : Full-Time

Key Responsibilities

• Design, plan, and execute end to end qualitative and quantitative research , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
• Analyze market trends, competitor performance , and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.
• Develop and present clear, compelling strategic recommendations to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.
• Collaborate cross-functionally with product development, R&D, marketing, sales , and external agencies / vendors to ensure timely and high-quality delivery.
• Support planning and evaluation of digital activations and brand experiences , defining consumer drivers, KPIs, tracking campaign and brand health performance.
• Build and maintain dashboards and reporting tools (e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.
• Monitor emerging trends in skincare, wellness, and consumer habits to flag new opportunities or risks.
• Conduct post-launch evaluations and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.

Brand & Positioning / Omnichannel Responsibilities

Qualifications :