Events Engagement Manager (Marketing)

Job Title : Events Engagement Manager (Marketing)

Location : Remote (India-based, UK / East-US time zone)

Experience Level : 5+ years (Relevant)

Department : Marketing

About the Role

We're seeking a data-driven, detail-oriented, high-energy Events Engagement Manager to drive business impact and maximize ROI through world-class events. Your primary role will be to work closely with Marketing, Sales and other teams to drive engagement and conversion pre- and post-event. Secondarily, you will be asked to lead event logistics end-to-end.

Key Responsibilities :

Account Research & Engagement

Map ICPs and buying groups for each event; identify key decision-makers.

Execute multi-channel outreach (email, LinkedIn, event apps) to drive meeting conversions for Sales.

Share market and account insights to support Sales / Marketing personalization efforts.

CRM, Data & Reporting

Pre-event Lead Management : Create campaigns and manage records within CRM and Marketing automation tools. Track all activities and interactions in CRM, ensuring data accuracy and timely follow-up. Enrich pre-event databases with contact details for key decision-makers.

Post-Event Lead Management : Collect leads from onsite team, add and clean notes, import and assign in CRM. Create opportunities as advised.

Lead Aging Management : Ensure that sales actions leads per SLA. Monitor and follow-up.

Reporting : Create and distribute post-event reports. Share insights.

Analyze event ROI and deliver actionable post-event insights.

Event Planning & Execution

Plan, manage, and execute global events across US, MENA, UK & Europe.

Deliver high-impact experiences like executive roundtables, customer dinners, user groups, and roadshows.

Own end-to-end logistics : venue, vendors, travel, AV, registration, and on-site ops, etc.

Align event goals to business KPIs, messaging, brand, and pipeline priorities.

Cross-functional Leadership

Collaborate with Sales, Marketing, Leadership, and vendors to align on goals and deliverables.

Own vendor sourcing, contracting, and budget negotiation for operational excellence.

Drive continuous improvement through performance reviews and innovation in event design.

Qualifications :

5+ years of global event management experience, with exposure to US, UK, MENA, and Europe markets.

Business Acumen : Strong understanding of IT Services and Digital Transformation, with the ability to personalize outreach for industry (BFSI, Retail & Travel, Healthcare, Tech & CME) and persona needs.

Tool Proficiency : CRM, Marketing Automation, ABM platforms, Social Selling, Social Media Engagement, Content Management & Personalization, Project Management, Data & Insights.

Analytical Skills : Strong ability to analyze insights and performance to refine engagement strategies.

Proven success driving demand, pipeline, and lead conversion through events.

ABM expertise—comfortable mapping accounts and crafting and executing personalized outreach.

Strong project management, communication, and stakeholder coordination skills.

Strategic alignment between event execution and sales / marketing outcomes.

Clear ROI and learnings from every initiative to drive future performance.