Marketing Content Specialist

A marketing content creator is a professional who produces engaging, valuable, and strategic content—like videos, blog posts, social media posts, and podcasts—to connect a brand with its target audience, support marketing goals, and drive business objectives.

Responsibilities include

Content Ideation -Brainstorm and develop fresh, innovative content ideas that align with the company's goals, target audience, and brand voice.

Research competitor strategies, and audience preferences to ensure content is relevant and engaging.

Production - Create high-quality written, visual, or multimedia content tailored for different platforms (blogs, social media, email, website, etc.).

Ensure all content follows brand guidelines and maintains a consistent tone and style.

Distribution across digital channels - Strategically publish and promote content across multiple digital platforms including social media, websites, and paid campaigns.

Optimize distribution for maximum reach and engagement by understanding each platform's best practices.

performance analysis -Generate reports to evaluate engagement, reach, conversions, and ROI of content efforts. Use insights to refine strategies and improve future content.

Staying updated on industry trends to create content that informs, entertains, and persuades.

The role will be on a 6-month contract, with the possibility of extension based on performance.

Preferred- WFO Delhi, Okhla

Skills Required

Performance Analysis