Marketing Content Lead

Job Title : Senior Content Writer & Strategist

Location : Noida

Job Type : Full-time

Experience : 1 to 4yrs

Industry : IT Services & Analytics

Job Description

We’re looking for a Senior Content Writer & Strategist at Polestar Solutions to join our dynamic Marketing team. They’ll be responsible for strategizing and creating high quality written materials that resonate with our target audience. We’re looking for someone who possess a blend of creativity, strategic thinking, and strong writing skills.

Your Role and Responsibilities

• Content Creation : Develop engaging and informative content for website, blogs, eBooks, social media, presentations, guest blogging, PR, email campaigns, and other marketing channels.
• Research & Analysis : Periodically research and review the business communication and collaterals of contemporary companies / OEMs / any relevant material to create strong differentiation
• Content Editing & Proofreading : Review and refine content of the team for accuracy and clarity.
• Content Distribution : Strategize and distribute produced content across multiple channels and mediums
• Performance Monitoring : Analyse & develop content performance metrics and adjust strategies to optimize engagement and effectiveness.
• Cross-functional Collaboration : Work alongside design, product, and sales teams to ensure cohesive messaging across all platforms and act as a marketing liaison between teams.

Required Technical and Professional Expertise

Preferred Technical and Professional Experience

Experience collaborating with subject matter experts and technical teams to create accurate and insightful content.