General Trade

Job Description

• Achieve sales target for territory.
• Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services to improve sales in the area.
• Engaging trade schemes and maintaining commercial hygiene.
• Work continuously towards improvement of the channel.
• Maintaining a conductive professional relationship with our business partners.
• Responsible for the entire gamut of lead management, sales, and business development for the region.
• Analyzing competition scenarios and reporting the same. MIS Reporting.
• Monitor and analyze the market scenario, competitor's activities including price trade partner management :
• Monitor trade partner inventories and plan stock inventory.
• Collect feedback from distributors and dealers.
• Ensure timely collections and partner sign-off.
• Interdepartmental stakeholder management :
• Ongoing movement of stock movement trends and ensuring continuous availability of key SKU's.
• Ensure training of trade partners- salesmen and sales promoters on products.
• Ensure shop floor hygiene- display, planogram etc.
• Implementation of credit policy, minimize daily sales outstanding and increase collections.
• Managing Depot : ensuring proper chain management and handling compliance issues.
• Demonstrate the company values in day-to-day activities.
• Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.
• Maintaining ND and WD, maximum reach with maximum depth.

Skills Required

Training, Lead Management, Channel Sales, Business Development, Mis Reporting, Stakeholder Management