Talent.com
Manager – Alternate Trade

Manager – Alternate Trade

ConfidentialChennai
30+ days ago
Job description

Business Development :

  • Develop and implement a strategic sales plan targeting Government Education Departments, Key Corporates (KC), Social Welfare Trusts, and Other Big Institutions within the designated area; Identify opportunities within government tenders, RFPs, and other procurement channels.
  • Contract Matrix & Activation Planning : Develop a contract matrix with key decision-makers of SSA / Govt. Education Dept, KCs, and plan / executing activations in conjunction with the brand team.

Ecommerce Strategy & Growth

  • Develop and execute ecommerce strategies, oversee platform operations, and analyze performance metrics for optimization.
  • Manage the ecommerce product catalog, ensure effective category management, plan / executing digital marketing campaigns, and analyze ecommerce metrics for improvement.

    • Client Relationship Management

  • Establish and maintain strong relationships with government stakeholders, decision-makers, and influencers and act as a trusted advisor to clients, understanding their needs and offering tailored solutions.
  • Develop Servicing Strategies : Understand systems at each key Govt. institution and craft servicing strategies aligned with customer expectations and ITC ESPB's business plan.

    • Activation Planning & Bid Management

  • Lead the preparation of winning proposals, presentations, and tenders tailored to government requirements ensuring compliance with government procurement regulations and policies.
  • Develop a contract matrix with key decision-makers of SSA / Govt. Education Dept, KCs, and plan / executing activations in conjunction with the brand team.

    • Collaboration

  • Work closely with cross-functional teams (product development, marketing, legal) to deliver comprehensive solutions to clients.
  • Facilitate interface between ITC managers and account organization by building relationships across the hierarchy.

    • Market Research And Insights

  • Stay updated on government policies, funding programs, and initiatives that impact the business.
  • Develop systems for capturing and reporting competitor activity information (sell-in, margins, etc.)
  • Competitor Systems Understanding : Understand competitors' systems and processes in these channels and incorporate learnings.

    • Digital Marketing & Analytics

  • Track and report sales performance, pipeline progress, and market developments to senior management.
  • Plan and execute digital marketing campaigns (Paid Social, Email, Search) to drive ecommerce sales and brand awareness.

    • Requirements

  • MBA from Tier 1 Institutions

    • Skills Required

    Trade, Client Relationship, Business Development

    Create a job alert for this search

    Manager Alternate Trade • Chennai