Sprinto is a leading platform that automates information security compliance. By raising the bar on infosec, Sprinto ensures compliance, enables healthy operational practices, and allows businesses to grow and scale with unwavering confidence.
We are a remote-first company with over 350+ employees, serving 2500+ customers across 75+ countries. Backed by top-tier investors such as Accel, ELEVATION, and Blume Ventures, we've raised $32M in funding, including our most recent Series B round.
The Role
We are looking for an executive-level Director of Brand to take full ownership of Sprinto's brand strategy and execution. In this role, you will architect Sprinto's brand narrative, voice, and positioning to position us as a credible, differentiated leader in the B2B SaaS market. You will drive storytelling across all customer-facing and internal touchpoints, ensuring a consistent and compelling brand experience everywhere our brand lives – from marketing campaigns, social media, and PR to our website, product UI, events, and even internal communications.
Working cross-functionally with Product Marketing, Demand Generation, Design, Sales / GTM, and the executive leadership team, you'll align brand initiatives with business goals and ensure Sprinto's messaging is unified and impactful across all channels. This is a high-impact, high-ownership opportunity (and remote-friendly) for a seasoned brand leader to scale a B2B SaaS brand in a fast-moving startup environment.
Key Responsibilities
Brand Strategy and Architecture
- Own Sprinto's brand architecture and positioning end-to-end – defining our brand pillars, values, and unique value proposition
- Develop and refine our brand voice and visual identity guidelines to tell a compelling story in the market
Brand Storytelling
Craft and champion Sprinto's brand narrative and storytelling across all platformsOversee content and campaigns that communicate our mission and product story in an engaging wayCross-Functional Leadership
Collaborate closely with Product Marketing, Demand Gen, Design, Sales (GTM), and other teams to infuse the brand into product launches, growth campaigns, and sales enablementEnsure that every external touchpoint and internal initiative reflects a unified brand strategy aligned with business objectivesSocial Media and Communications
Own Sprinto's social media strategy, PR, and communications programsDrive our presence on LinkedIn, Twitter, and other relevant channels to build community and engagementManage public relations efforts, thought leadership content, and influencer / partner relationshipsCreative Direction
Provide leadership on all creative output – from design of marketing assets and website experience to brand campaigns and videosEnsure all creative materials (ads, collateral, event booths, etc.) adhere to brand guidelinesManage external agencies or contractors in developing high-quality creative workBrand Consistency and Governance
Establish and enforce brand guidelines to ensure consistency across all touchpointsAudit customer-facing content and internal materials for brand consistencyProvide brand training and resources to enable company-wide adoptionMetrics and Continuous Improvement
Define key brand performance metrics (brand awareness, NPS, share of voice, engagement, etc.)Monitor the health and impact of brand initiatives and report on KPIs to leadershipUse data-driven insights to continuously refine brand strategy and executionWhat We're Looking For
10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companiesProven track record of scaling a brand at a high-growth or mid-stage companyDeep expertise in brand strategy – architecture, positioning, messaging, tone of voiceDemonstrated success leading or contributing to major rebranding or brand elevation projectsExcellent collaboration and leadership skills; experience working cross-functionally with GTM, design, and executive teamsStrong understanding of the U.S. market and enterprise SaaS buying contextHands-on experience in social media, PR, and communications strategyOutstanding storytelling and writing skills; portfolio of content / campaigns is a plusExperience managing creative teams and external agenciesData-driven mindset with experience in brand metrics and campaign analysisComfortable working in a remote, fast-paced, high-ownership environmentPreferred Qualifications
Experience leading brand strategy at a high-growth SaaS startup or scale-upExperience building global brands and adapting messaging for diverse audiencesFamiliarity with security, compliance, or enterprise SaaS categoriesEye for design and experience working closely with creative teamsBachelor's degree in Marketing, Communications, Business, or related field. MBA is a plusBenefits
Remote-first policy5 days working with flexible hoursGroup medical insurance (including parents, spouse, and children)Group accident coverGroup term life insuranceCompany-sponsored laptopEducation reimbursement policyATS_SPRINTO
Skills Required
social media strategy , Communications, Creative Direction, Public Relations, Brand Management, Brand Strategy