Join the team behind a leading fertility & pregnancy wellness brand as a Performance Marketer. Drive high-impact campaigns, scale our reach, and help us empower millions of mothers through innovative strategies and data-driven growth.
What will you do
- Own entire performance marketing across 2 verticals we run- Fertility & Pregnancy, with a budget of 40-50L a month. Grow the spends by growing the revenue.
- Live & Breathe numbers, every single day. Build insights.
- We believe our strength is content, working in an industry where we need to educate people on the right things. You will experiment with multiple types of content and build insights on what works & what doesn't & why. Work closely with the Content team to implement the same.
- Speed of execution is everything. By being quick on your feet, do RCAs whenever performance is down or especially, when it is up. Take corrective action when down, to improve. Take action to scale, when it is up.
Must
What we are looking for :
Highly analytical. Reading insights from numbers should be a cake walk. Knowing what numbers to look at, the basis of the context should be intuitive.Scaled budgets of 25L+ per month to 50L+ per month with consistent & unit economics +ve ROAS.4yrs+ experience in performance marketing verticalStrong Attitude to unlearn, learn & think from first principlesAble to build experimentation frameworks. Did this multiple times in the past.Should
Worked on scaling content first brands. Preferably selling programs / workshops.Built your own playbook for Meta & Google. Knows in and out of them. Ready to dump the entire playbook & build a new one.Have Good content judgement. Understand what works & what doesn't before it goes LIVE.Knows how to dice numbers and play with Excel.Nice
Worked in Startups or Healthcare Domain & a brand with strong unit economicsIn depth knowledge of any analytical tool (GA, mixpanel..etc)Why work at iMumz
Meaningful Impact : Contribute to a mission-driven company creating a healthier and happier future generation.Continuous Learning & Growth : Gain valuable experience working alongside accomplished professionals.Drive Change : Play a pivotal role in shaping the iMumz vision and positively impacting families.About IMumz
iMumz empowers families to navigate mindful fertility, pregnancy and parenting journeys, fostering healthier, happier, and smarter babies. Our innovative app and comprehensive wellness programs provide guidance on managing stress, health, nutrition, and physical well-being during these transformative phases.
Founded by a visionary team – including IITians, a distinguished medical professional, and a – iMumz has served over 1 million families, becoming one of India's fastest-growing healthcare enterprises.
Our Journey So Far
Recognized by Google India as a Top 10 Innovative App in the country.Won the prestigious Atma Nirbhar App Innovation Challenge launched by Prime Minister Narendra Modi Ji.Featured among the Top 100 Apps in India by Google Play India.Showcased in Season 2 of Shark Tank, India, a testament to our pioneering approach.Are you ready to embark on a rewarding and impactful experience Apply now!
Visit imumz.com to learn more
Skills Required
Performance Marketing, Excel