Performance marketing Head

Position Overview :

We are seeking an experienced and strategic PPC Head to lead our pay-per-click

advertising efforts with a primary focus on eCommerce businesses and local service

companies. This role requires a blend of technical expertise, innovative thinking, and

leadership skills to manage complex PPC campaigns, optimize performance, and ensure

client satisfaction. The PPC Head will use advanced analytics and tracking tools to make

data-driven decisions and drive campaign success across various platforms and

marketplaces.

Key Responsibilities :

Strategic Planning & Execution :

• Develop and execute a comprehensive PPC strategy for eCommerce clients and

local service businesses, ensuring alignment with overall marketing and business

objectives.

effective campaigns.

Google Ads, Microsoft Ads, Meta Ads (Facebook, Instagram), Amazon, X (formerly

Twitter), LinkedIn Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Yelp Ads, and Bing

Ads.

Campaign Management & Optimization :

strategies, and audience targeting to ensure campaigns are optimized for maximum

impact.

to maximize ROI.

improve conversion rates.

Hotjar to analyze campaign performance and conduct competitor research.

campaign management and improve reporting efficiency.

optimize budget allocation.

tracking for campaign effectiveness.

operations for eCommerce campaigns.

Client Coordination :

management of accounts on a day-to-day basis.

and strategic recommendations.

satisfaction and foster long-term retention.

Team Leadership & Collaboration :

continuous learning and growth.

high-impact marketing campaigns.

performance goals.

Technology & Tools Expertise :

eBay, Etsy, and local business platforms like Yelp, Nextdoor, and Google Local

Services to maximize reach and visibility.

track and deliver actionable insights.

ensure precise and reliable data collection.

Rail, and GHL to ensure quality leads and conversion tracking.

WooCommerce, BigCommerce, Squarespace, and Wix for seamless eCommerce

operations.

Snapchat Ads, which are essential for reaching newer demographics and enhancing

brand visibility.

Qualifications :

Education & Experience :

preferred).

a focus on eCommerce and local services businesses.

platforms with demonstrated success.

Technical Skills :

LinkedIn Ads, Amazon Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Bing Ads, Yelp

Ads, and X.

and Agency Analytics.

Asana.

BigCommerce, Squarespace, and Wix.

Soft Skills :

Skills Required

Wix, linkedin ads , Google Tag Manager, Asana, Shopify, Bigcommerce, Hubspot, Woocommerce, Google Ads, squarespace, Teamwork, bing ads , Google Analytics