Performance marketing Head

ConfidentialNoida, India

1 day ago

Job description

Position Overview :

We are seeking an experienced and strategic PPC Head to lead our pay-per-click

advertising efforts with a primary focus on eCommerce businesses and local service

companies. This role requires a blend of technical expertise, innovative thinking, and

leadership skills to manage complex PPC campaigns, optimize performance, and ensure

client satisfaction. The PPC Head will use advanced analytics and tracking tools to make

data-driven decisions and drive campaign success across various platforms and

marketplaces.

Key Responsibilities :

Strategic Planning & Execution :

Develop and execute a comprehensive PPC strategy for eCommerce clients and

local service businesses, ensuring alignment with overall marketing and business

objectives.

Stay up-to-date with industry trends, tools, and best practices to maintain innovative,

effective campaigns.

Oversee PPC campaign planning, setup, and execution across platforms including

Google Ads, Microsoft Ads, Meta Ads (Facebook, Instagram), Amazon, X (formerly

Twitter), LinkedIn Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Yelp Ads, and Bing

Ads.

Campaign Management & Optimization :

Manage key aspects of campaigns, including keyword research, ad copywriting, bid

strategies, and audience targeting to ensure campaigns are optimized for maximum

impact.

Monitor, analyze, and optimize performance metrics such as CTR, CPC, CPA, ROAS

to maximize ROI.

Conduct A / B testing for ad creatives, audience segmentation, and landing pages to

improve conversion rates.

Use analytics tools like Google Analytics (GA4), SEMrush, Agency Analytics, and

Hotjar to analyze campaign performance and conduct competitor research.

Leverage automation tools like Google Ads Scripts and Smart Bidding to streamline

campaign management and improve reporting efficiency.

Oversee daily, weekly, and monthly pacing of campaigns to avoid overspending and

optimize budget allocation.

Assist the team with complex conversion tracking setup and ensure accurate data

tracking for campaign effectiveness.

Support in Google Merchant Center setup and troubleshooting to ensure smooth

operations for eCommerce campaigns.

Client Coordination :

Act as the primary point of contact for client communication, ensuring seamless

management of accounts on a day-to-day basis.

Provide detailed weekly or monthly performance reports, offering actionable insights

and strategic recommendations.

Address client inquiries promptly and maintain strong relationships to enhance

satisfaction and foster long-term retention.

Team Leadership & Collaboration :

Build, mentor, and lead a team of 20+ PPC specialists, promoting a culture of

continuous learning and growth.

Collaborate with cross-functional teams (content, SEO, design) to develop cohesive,

high-impact marketing campaigns.

Provide ongoing guidance and support to the team to help them meet and exceed

performance goals.

Technology & Tools Expertise :

Manage PPC campaigns across various eCommerce platforms such as Amazon,

eBay, Etsy, and local business platforms like Yelp, Nextdoor, and Google Local

Services to maximize reach and visibility.

Use reporting tools like Looker Studio, HubSpot, Google Data Studio, and GHL to

track and deliver actionable insights.

Implement and manage tracking tools such as Google Tag Manager and GA4 to

ensure precise and reliable data collection.

Oversee call tracking and lead attribution using tools like Call Tracking Metrics, Call

Rail, and GHL to ensure quality leads and conversion tracking.

Ensure PPC campaign integration with client platforms, including Shopify,

WooCommerce, BigCommerce, Squarespace, and Wix for seamless eCommerce

operations.

Stay proficient with emerging platforms such as TikTok Ads, Pinterest Ads, and

Snapchat Ads, which are essential for reaching newer demographics and enhancing

brand visibility.

Qualifications :

Education & Experience :

Bachelor's degree in Marketing, Business, or a related field (Master's degree

preferred).

10+ years of hands-on PPC management experience, including leadership roles with

a focus on eCommerce and local services businesses.

Proven track record of managing large-scale PPC campaigns across multiple

platforms with demonstrated success.

Must have experience managing a team of 20+ members.

Technical Skills :

Expertise in managing PPC campaigns across Google Ads, Microsoft Ads, Meta Ads,

LinkedIn Ads, Amazon Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Bing Ads, Yelp

Ads, and X.

Strong proficiency in analytics tools like Google Analytics (GA4), SEMrush, Hotjar,

and Agency Analytics.

Experience with CRM and project management tools like Teamwork, ClickUp, and

Asana.

In-depth knowledge of eCommerce platforms such as Shopify, WooCommerce,

BigCommerce, Squarespace, and Wix.

Familiarity with reporting tools like Looker Studio, HubSpot, and GHL.

Soft Skills :

Strong leadership, communication, and client management skills.

Analytical mindset with a focus on data-driven decision-making.

Skills Required

Wix, linkedin ads , Google Tag Manager, Asana, Shopify, Bigcommerce, Hubspot, Woocommerce, Google Ads, squarespace, Teamwork, bing ads , Google Analytics

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Performance Marketing • Noida, India