Senior Programmatic Advertising Manager

About the Role :

We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuring both client-delight as well as aligning with internal stakeholders.

Responsibilities :

• Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
• Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
• Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
• Maintaining oversight and proactive management of multiple campaign planning and execution activities.
• Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
• Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
• Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
• Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
• Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications :