Vedantu - Senior Manager - Performance Marketing

About Us :

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India.

Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission : to create a vast network of knowledge accessible to all.

We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Our Online Legacy :

Over the years, Vedantu has established itself as a leader in live online tutoring.

We connect India's top teachers with students across the nation in a LIVE interactive e-classroom.

Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience.

We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.

Expanding to Offline Centers

With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities.

These centers embody our commitment to making quality education accessible to every student combining the best of online and offline.

Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

Our Mission and Vision

Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale.

Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere.

We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for.

Our focus is on delivering measurable and significant #Outcomes for each learner.

Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances.

Read more : vedantu.com / culture.

Looking Ahead :

As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings.

Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond.

VEDANTU LEADERS

Vedantu`s founders Vamsi Krishna, Anand Prakash, and Pulkit Jain did their first venture in education, Lakshya, in 2006 which later got acquired by a listed company called MT Educare (Mahesh Tutorials) in 2012.

As part of Lakshya, the founders taught and mentored more than 10,000 students and trained more than 200 teachers between them.

Vamsi Krishna, Co-Founder and CEO.

Pulkit Jain, Co-Founder and Head Product.

Anand Prakash, Co-Founder and Head Academics.

Pankaj Jain, CFO.

Arnab Dutta, COO.

Simriti Goel, Head of HR.

To know more about Vedantu log on to www.vedantu.com.

Senior Manager Performance Marketing - Google

Location : Bangalore (On-site)

Role Overview

We are looking for a focused Performance Marketer with deep expertise in the Google ecosystem (Search, YouTube, Display) to drive lead generation and customer acquisition for one of our business units.

This role will be closely aligned with the growth goals of a business unit that includes a strong offline footprintsuch as physical learning centers.

The role will report directly to the BU's Business Head and operate within a decentralized marketing structure.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube) with a focus on driving offline outcomes (e.g., walk-ins, center visits, bookings).
• Manage large-scale performance marketing budgets (5 Cr+ annually) with clear accountability for ROI and cost per acquisition.
• Continuously improve funnel performance - CTR, CVR, CAC, ROAS with a strong bias toward driving measurable offline conversions.
• Conduct in-depth keyword research, ad copy testing, bidding strategy adjustments, and audience segmentation.
• Work closely with analytics, sales, and center operations teams to ensure campaign goals align with offline business metrics.
• Provide regular reporting, insights, and strategic recommendations to scale high-performing campaigns.

Ideal Candidate Profile

(ref : iimjobs.com)