Talent.com
This job offer is not available in your country.
Growth Manager

Growth Manager

IndusInd Bankpanchkula, haryana, in
25 days ago
Job description

About the Digital Business Unit at IndusInd :

Digital Business is a newly set up Unit at IndusInd Bank which is aiming to revolutionize banking. It aims to :

  • Build customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments
  • Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers
  • Build Embedded Finance (Banking as a Service) applications
  • Ensure designs are highly available, highly modular, highly scalable and highly secure
  • Drive digital business

Some of the applications managed by the Digital Business Unit include INDIE (bank’s mobile app for retail individual clients), Indusnet (netbanking application of the bank), IndusMerchantSolutions app, Whatsapp Banking, Chatbots, easycredit for Individuals, easycredit for Business Owners, savings, current account and fixed deposit online platforms. There are many more innovative digital products and solutions in pipeline

The unit’s objectives are three fold –

(a) Drive better customer experience and engagement

(b) Transform existing lines of businesses and

(c) Build new digital only or banking as a service led digital business models

About the Role :

As a Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

In this role, you will shape the “Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

Job Responsibilities :

Customer Engagement :

  • Work on initiatives / levers to increase the traffic on bank’s channels (mobile / net) with an objective to increase conversion from target bases new and drive adoption among the new / existing consumers.
  • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
  • Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
  • Use data analytics, and segmentation to make targeted marketing strategies. Conduct A / B testing to validate hypothesis and optimize user journeys
  • Own end to end measurement framework for growth experiments, ensuring data accuracy and impact assessment. Build dashboards and reports to track KPIs, campaign performance and growth experiments
  • Work with BI / analytics tools (SQL, excel, power BI) to extract, clean and interpret large data sets.

    • Product Enhancement

  • Be the voice- of customer in shaping the new set of features / products that the bank should launch
  • Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
  • Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
  • Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers

    • Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

    Key Skill Set Requirements :

  • 2-6 years of relevant experience in growth / product marketing for a digital business / apps
  • Customer centric mindset and eye for detail is a must
  • Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required
  • Hands on experience with data extracting and interpretation tools like SQL, Power BI
  • Prior experience of executing D2C campaigns and content strategy
  • Experience in managing digital portfolio for a bank / fintech / NBFC is a plus
    • Create a job alert for this search

    Growth Manager • panchkula, haryana, in

    Related jobs
    • Promoted
    Growth Marketer

    Growth Marketer

    Gleantappanchkula, haryana, in
    Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Bid Manager

    Senior Bid Manager

    Tagpanchkula, haryana, in
    Responsible for end-to-end management of B2B Sales Process (both New BiZ and Accounts) – right from PQQ / ITT / RFI until RFP / Closure stages helping the organization to achieve its Growth objectives.Pl...Show moreLast updated: 30+ days ago
    • Promoted
    Regional Growth Partner (Equity Only – 1%)

    Regional Growth Partner (Equity Only – 1%)

    Olibr – Free Job Community Platformbaddi, himachal pradesh, in
    Location : 10 Positions with 10 Locations.Olibr started as a hiring tool.India to help grow this community in their cities and states. Your Role as a Regional Growth Partner.Lead growth for Olibr in ...Show moreLast updated: 5 days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzubaddi, himachal pradesh, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 7 days ago
    • Promoted
    Marketing Communications & Growth Manager

    Marketing Communications & Growth Manager

    Taupechandigarh, chandigarh, in
    Taupe is a new-age skincare brand built for sensitive skin, powered by probiotics and microbiome science.We’re at an exciting growth stage and looking for someone who can help scale the brand with ...Show moreLast updated: 5 days ago
    • Promoted
    Implementation Manager

    Implementation Manager

    SuperAGIbaddi, himachal pradesh, in
    SuperAGI is building the future of sales and marketing with AI Agents.Our platform automates outreach, pipeline management, and customer engagement for high-growth companies worldwide.We’re scaling...Show moreLast updated: 7 days ago
    • Promoted
    Growth Manager

    Growth Manager

    IndusInd Bankbaddi, himachal pradesh, in
    About the Digital Business Unit at IndusInd : .Digital Business is a newly set up Unit at IndusInd Bank which is aiming to revolutionize banking. Build customer centric products with human centered de...Show moreLast updated: 25 days ago
    • Promoted
    • New!
    E-commerce Advertising and Marketplace Manager

    E-commerce Advertising and Marketplace Manager

    Dizz2Bizz SolutionsChandigarh, Chandigarh, India
    Dizz2Bizz Solutions is an Integrated Digital Marketing Agency specializing in creating scalable and efficient campaigns that drive results. Our team is focused on delivering impactful marketing solu...Show moreLast updated: less than 1 hour ago
    • Promoted
    Social Media Manager

    Social Media Manager

    Dishu GroupAmbala, Haryana, India
    Dishu Group, originating from Dinesh Brothers, one of North India's largest textile traders, focuses on modernizing traditional wholesale distribution methods in the women ethnic wear industry.The ...Show moreLast updated: 30+ days ago
    • Promoted
    Assistant Manager

    Assistant Manager

    ExtramarksAmbala, Haryana, India
    Approaching schools Making the proposition to the management / concerned department.Arranging the demo Handling all the documentation work until completion (signing up the contracts).Maintaining and...Show moreLast updated: 20 days ago
    • Promoted
    ICA Engineer (SCADA) (Shimla)

    ICA Engineer (SCADA) (Shimla)

    SUEZShimla, Himachal Pradesh, India
    Must have extensive knowledge and hands-on experience with PLC (Programmable Logic Controllers), RTU (Remote Terminal Units), and SCADA (Supervisory Control and Data Acquisition) systems and report...Show moreLast updated: 18 days ago
    • Promoted
    PPC / Growth Manager

    PPC / Growth Manager

    Quickllypanchkula, haryana, in
    Note : Immediate / 15 days Joining Only.Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword ...Show moreLast updated: 30+ days ago
    • Promoted
    Ecommerce Reporting and Analytics Lead

    Ecommerce Reporting and Analytics Lead

    MultiplyMiipanchkula, haryana, in
    Ecommerce Reporting and Analytics Lead.Our client is a growth-focused firm that builds and scales high-performing e-commerce brands across Amazon, Shopify, and Walmart. With a strong track record of...Show moreLast updated: 7 days ago
    • Promoted
    Growth Manager

    Growth Manager

    Benchirepanchkula, haryana, in
    We are looking for a senior growth manager to drive customer acquisition through our referral program.Customer referrals have been pivotal to Company growth, and you will have the opportunity to im...Show moreLast updated: 30+ days ago
    • Promoted
    MARKET RESEARCH ATL / TL

    MARKET RESEARCH ATL / TL

    The Knowledge CastleBarara, Haryana, India
    Knowledge Castle is India's pioneering platform that offers comprehensive career-ready training, AI-driven interviews, and a job portal all in one place. Our services empower job seekers by providin...Show moreLast updated: 6 days ago
    • Promoted
    Assistant Manager – Campus Placements

    Assistant Manager – Campus Placements

    Maharishi Markandeshwar (Deemed to be University) OfficialAmbala, Haryana, India
    The Assistant Manager – Campus Placements will be responsible for coordinating and executing the end-to-end campus placement process. The role involves engaging with corporates, ensuring smooth plac...Show moreLast updated: 6 days ago
    • Promoted
    Growth Manager

    Growth Manager

    BrowserStackpanchkula, haryana, in
    BrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software...Show moreLast updated: 24 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Augmont | Gold For Allpanchkula, haryana, in
    Growth Marketing Manager / Product Growth Manager.Remote-first (India), occasional travel (1 to 2 days per month to Mumbai office). We are bringing tokenised gold to life on chain.Institutional cust...Show moreLast updated: 3 days ago
    • Promoted
    Incubation Manager

    Incubation Manager

    CHANDIGARH UNIVERSITYMohali district, India, India
    Interested can share there CVs at aditika.The Incubation Manager is a dynamic professional responsible for driving the success of our start-up ecosystem by providing comprehensive support to emergi...Show moreLast updated: 7 days ago
    • Promoted
    B2B Sales Specialist - Product & Growth

    B2B Sales Specialist - Product & Growth

    CreatoRainpanchkula, haryana, in
    CreatoRain is a marketing B2B SaaS startup based in Atlanta, it leverages artificial intelligence to match e-commerce brands with the most relevant influencers to enhance their marketing effectiven...Show moreLast updated: 7 days ago