Video Lead

About the Company

The Ayurveda Experience is Americas largest online Ayurvedic house of brands that markets natural, herbal skincare, body care, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain, India, Japan, Singapore, South Korea and more, with thousands of 5-star reviews.

Website : https : / / transformative.in /

US Store : https : / / theayurvedaexperience.com /

India Store : https : / / tae.in /

UK Store - https : / / theayurvedaexperience.co.uk /

Singapore Store - https : / / sg.theayurvedaexperience.com /

Japan Store - https : / / jp.theayurvedaexperience.com /

Job Overview :

We are seeking a highly creative, strategic, and organized Video Lead to take full ownership of all video advertisements and performance-driven video content across platforms. This is a Team Lead's role responsible not only for producing high-impact video ads but also for leading a team , managing end-to-end video production , and collaborating with creators, influencers, and external partners to drive growth and engagement.

Needs to play a key role in shaping our visual storytelling and video performance strategy while ensuring all content aligns with brand goals, performance metrics, and creative direction.

Key Responsibilities :

• Project Planning : Develop and refine video concepts, scripts, and storyboards. Create project timelines and budgets. Coordinate with stakeholders to understand project objectives and requirements.
• Production Management : Organize and manage the production process, including casting, location scouting, scheduling, and equipment procurement. Ensure all necessary permits and releases are obtained.
• Crew Management : Hire, lead, and collaborate with a team of videographers, editors, sound engineers, and other production professionals. Provide guidance, feedback, and direction to team members.
• Shooting and Directing : Oversee video shoots, ensuring the creative vision is executed effectively. Direct talent, capture high-quality footage, and manage on-set logistics.
• Post-Production : Supervise the editing process, including video and audio editing, color correction, and visual effects. Ensure the final product aligns with the project's goals and vision.
• Quality Control : Review and approve video drafts at various stages, providing feedback and revisions as necessary. Ensure that videos meet quality standards and align with brand guidelines.
• Client and Stakeholder Communication : Collaborate with clients, creative directors, and other stakeholders to understand their requirements, provide project updates, and address any concerns or feedback.
• Budget Management : Monitor project expenses and ensure they stay within the allocated budget. Track and report on project financials.
• Distribution and Promotion : Assist in creating strategies for video distribution and promotion, which may include social media, websites, and other online platforms.
• Equipment and Technology : Stay up-to-date with the latest video production equipment and software. Ensure the team has access to the necessary tools to produce high-quality content.
• Compliance and Legal : Ensure all legal and copyright requirements are met, including licensing music, obtaining necessary permissions, and complying with relevant regulations.

Qualifications :

Skills Required

After Effects, Adobe Premiere, Final Cut Pro