DigiLantern - Performance Marketing Manager

Description : About the Role :

We are seeking an analytical, data-driven, and creative Performance Marketing Manager to lead our digital growth initiatives.

The ideal candidate will have proven experience in managing and optimizing performance marketing campaigns across multiple digital channels, including Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, and programmatic platforms.

You will be responsible for driving customer acquisition, lead generation, and ROI optimization while closely collaborating with cross-functional teams such as content, design, and product marketing to achieve measurable business outcomes.

Key Campaign Management :

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.
• Develop and manage end-to-end digital marketing strategies to meet performance KPIs (CPL, CPA, CTR, ROAS, Conversion Rate).
• Conduct A / B testing on ad creatives, landing pages, and targeting to maximize ROI.
• Manage campaign budgets, bids, and pacing to ensure cost-effective performance.
• Leverage retargeting, lookalike audiences, and funnel optimization strategies to nurture leads and drive conversions.

Analytics & Reporting :

SEO & Organic Synergy :

Marketing Automation & Tools :

Strategic Growth & Innovation :

Required Skills & Expertise :

(ref : iimjobs.com)