Marketing Manager- Guwahati, Assam (Heredity Biosciences)

Posted On : 29 May 2023 | Place : Guwahati, Assam | Minimum Experience : 3-5 Years

Marketing Manager- Guwahati, Assam (Heredity Biosciences)�

Opening for Marketing Manager is crucial in planning, implementing, and overseeing marketing strategies to promote a company's Genomics services.

Here are five major roles and responsibilities of a Marketing Manager :

• Strategic Planning : Marketing Managers are responsible for developing comprehensive marketing strategies aligned with the overall business objectives. This involves conducting market research, identifying target markets, analyzing competitor activities, and defining the positioning and messaging for the company's products or services.
• Campaign Management : Marketing Managers oversee the execution of marketing campaigns across various channels, including digital marketing, traditional advertising, social media, and events. They collaborate with cross-functional teams and agencies to create compelling campaigns, set campaign goals, manage budgets, monitor performance, and make necessary adjustments to optimize results.
• Brand Management : Marketing Managers play a key role in building and maintaining a strong brand identity. They develop brand guidelines, ensure consistent messaging and visual representation across all marketing materials, and monitor brand perception. They may also engage in activities such as brand positioning, brand architecture, and managing brand partnerships.
• Market Analysis and Customer Insights : Marketing Managers continuously monitor market trends, consumer behavior, and competitor activities. They analyze market data, conduct customer surveys and research, and gather insights to inform marketing strategies. This enables them to understand customer needs, preferences, and pain points, and make data-driven decisions to address them effectively.
• Team Leadership and Collaboration : Marketing Managers lead and manage marketing teams, providing guidance, mentoring, and support to team members. They collaborate with internal stakeholders, such as sales, product development, and finance, to align marketing efforts with overall business objectives. Marketing Managers also work closely with external partners, such as agencies, vendors, and media outlets, to execute marketing initiatives successfully.

Salary : 5 Lakh to 7 Lakh

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Skills Required

Market Analysis, Campaign Management, Brand Management, Social Media, Market Research, Marketing Strategies, Team Leadership, Digital Marketing