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Paid ads executive

Paid ads executive

Digital Krushnacoimbatore, India
1 day ago
Job description

Job Title : Paid ads executive (Real Estate Ads Specialist)

Location : Wakad, Pune (Work from office)

Experience : Minimum 2 years

Department : Marketing

Reporting To : Founder

About Digital Krushna

Digital Krushna is a fast-growing, performance-driven marketing agency helping real estate brands generate high-quality leads, optimize ROI, and scale through precision targeting and data-backed ad strategies. We are focused on results, not vanity metrics.

Role Overview

We are looking for a Paid ads executive who has hands-on experience running profitable real estate campaigns on Google and Meta (Facebook / Instagram) .

You should have a strong understanding of lead generation funnels, creative testing, and conversion optimization. The goal is simple : generate quality leads that convert into sales.

Key Responsibilities

  • Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook / Instagram Lead & Conversion Campaigns) for real estate clients.
  • Develop and manage end-to-end paid campaigns – from research and setup to tracking and reporting.
  • Conduct keyword research , competitor analysis, and ad copy testing.
  • Create audience segmentation and implement retargeting strategies to improve ROI.
  • Collaborate with creative and content teams to produce high-converting ad creatives and landing pages .
  • Track and analyze campaign KPIs such as CTR, CPC, CPL, CPM, ROAS, and conversion rates .
  • Optimize sales funnels and landing pages for better conversion performance.
  • Stay updated with real estate ad policies , platform updates, and industry best practices.
  • Prepare and present weekly and monthly performance reports to management and clients.

Requirements

  • Minimum 2 years of experience managing paid ad campaigns for real estate projects (Google and Meta).
  • Proven track record of achieving target CPLs and ROI .
  • Strong knowledge of Google Ads Manager, Meta Business Manager , and analytics tools (GA4, GTM, Pixel setup, etc.).
  • Experience with lead tracking and CRM integrations (Zoho, HubSpot, or similar).
  • Strong analytical skills and data-driven decision-making.
  • Excellent communication and presentation skills.
  • Bonus : Experience with automation tools, AI-based ad optimization, or creative testing frameworks.
  • What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunity to work with top real estate clients and fast-scaling brands.
  • A growth-focused, results-driven work culture.
  • Exposure to advanced performance marketing systems and ad strategies.
  • A fast-track career path to Digital Marketing Manager or Growth Lead roles.
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