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Paid Media Executive

Paid Media Executive

ConfidentialCoimbatore
7 days ago
Job description

We are seeking a results-driven We are seeking a results-driven Paid Media Executive to strategize, execute, and optimize paid ad campaigns across digital platforms. You will work directly with the Head of Acquisition to maximize ROI, drive high-quality traffic, and boost conversions. This role requires a combination of analytical thinking, creativity, and hands-on campaign management.

Key Responsibilities :

  • Strategize, execute, and manage SEM, SMM, and other paid media campaigns to achieve ROI and volume objectives.
  • Collaborate with content, creative, and ecommerce teams to develop campaigns that align with the brand's ethos and performance goals.
  • Manage internal resources or external agencies to deliver, monitor, and report on daily, weekly, and monthly KPIs.
  • Analyze creative performance by market and propose new creative ideas in collaboration with the brand team.
  • Work on forecasting target assumptions during quarterly and annual budget and forecast periods, coordinating with Design, Technology, and Finance teams.
  • Identify data trends and insights, optimizing spends and performance based on findings.
  • Plan, execute, and measure experiments and conversion tests to drive growth.
  • Conduct market research to identify new opportunities for expansion and audience targeting.

Skills & Qualifications :

  • Proven experience managing SEM, SMM, and digital media campaigns.
  • Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
  • Familiarity with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.).
  • Excellent communication and collaboration skills.
  • Creative mindset with a focus on measurable outcomes.
  • What We Offer :

  • Opportunity to work in a fast-growing, dynamic team.
  • Hands-on experience with multiple digital marketing channels.
  • Exposure to strategy, analytics, and creative campaign management.
  • to strategize, execute, and optimize paid ad campaigns across digital platforms. You will work directly with the Head of Acquisition to maximize ROI, drive high-quality traffic, and boost conversions. This role requires a combination of analytical thinking, creativity, and hands-on campaign management.

    Key Responsibilities :

  • Strategize, execute, and manage SEM, SMM, and other paid media campaigns to achieve ROI and volume objectives.
  • Collaborate with content, creative, and ecommerce teams to develop campaigns that align with the brand's ethos and performance goals.
  • Manage internal resources or external agencies to deliver, monitor, and report on daily, weekly, and monthly KPIs.
  • Analyze creative performance by market and propose new creative ideas in collaboration with the brand team.
  • Work on forecasting target assumptions during quarterly and annual budget and forecast periods, coordinating with Design, Technology, and Finance teams.
  • Identify data trends and insights, optimizing spends and performance based on findings.
  • Plan, execute, and measure experiments and conversion tests to drive growth.
  • Conduct market research to identify new opportunities for expansion and audience targeting.
  • Skills & Qualifications :

  • Proven experience managing SEM, SMM, and digital media campaigns.
  • Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
  • Familiarity with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.).
  • Excellent communication and collaboration skills.
  • Creative mindset with a focus on measurable outcomes.
  • What We Offer :

  • Opportunity to work in a fast-growing, dynamic team.
  • Hands-on experience with multiple digital marketing channels.
  • Exposure to strategy, analytics, and creative campaign management.
  • Skills Required

    Sem, Smm, Google Ads, Facebook Ads, Digital Media, Marketing Campaign

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    Executive Paid Media • Coimbatore

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