Search Marketing Specialist

Company Description

Optima Response is a Digital MArketing and Advertising agency based out of Chennai. Founded in 2008, Optima Response has delivered results to some of the biggest companies globally and locally. The company is single mindedly focussed on delivering results to its clients.

Role Description

This is a full-time on-site role for a Search Marketing Specialist located in Chennai. The Search Marketing Specialist will be responsible for conducting keyword research, managing web analytics, executing digital marketing strategies, and running paid search campaigns and SEO, AEO & GEO. Daily tasks include analyzing search data, optimizing campaign performance, and collaborating with the marketing team to develop effective search marketing strategies.

Qualifications

Skills in Marketing and Digital Marketing

Proven experience with Keyword Research and Web Analytics

Experience with managing and optimizing Paid Search Campaigns

Strong analytical skills with attention to detail

Excellent communication and teamwork abilities

Bachelor's degree in Marketing, Business, or a related field

Familiarity with SEO practices is a must

Ability to work in a fast-paced environment and meet deadlines