Admission Counselor

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JOB TITLE : Admission Counselor - Podar Group

DEPARTMENT : Non Teaching

LOCATION : Podar International School, Bhiwandi

Skill Sets Required

Strong interpersonal and communication skills in English and local language.

Familiar with planning and execution of marketing activities (ATL, BTL & Digital).

Ability to work effectively with students, parents, and school staff.

Problem-solving skills and attention to detail.

Time-management skills.

Proficiency in using CRM software.

Proficiency in using MicrosoftOffice software.

Understanding of using Social Media platforms

Experience in event planning and coordination.

Job Profile

1. Assisting parents through the admission process

Respond promptly to initial inquiries from parents, providing information about the school,admission requirements, application details, school fees.

Providing information on transport routes available.

Provide parents with the necessary admission materials, including application forms, brochures, and any other relevant documents.

Schedule meetings for parents and their children to visit the school and meet with the principal

Offer guidance on filling out application forms, ensuring all required information is provided and submitted correctly.

Review submitted applications for completeness and follow up with parents if additional information or documentation is needed.

Conduct campus tours

Be available to answer any questions or concerns parents might have throughout the process.

2. Updating student details in Lead square software

Document all interactions and updates in the lead square sofware, including responses and change the status of lead based on the outcomes of follow-up efforts (e.g., interested, not interested, needs further follow-up).

Regularly update the respective team leader at HO on the status of follow-ups done on enquiries generated.

Make follow-up calls to engage directly with prospective parents through the Lead square software and answer any questions they may have.

3. Timely follow-up on existing database

To ensure timely follow-up on an existing database of prospective parents and updating the same in Leadsquare.

Identify high-priority contacts based on their level of engagement or time since last contact.

Develop a timeline / task for follow-up on lead timely based on each prospects status.

Customize communication based on the prospect's previous interactions and needs.

4. Updating School's Social Media page

Post school events regularly on the school social media pages to keep the page active and relevant. Plan a content calendar to manage posting frequency and variety.

Regularly check for and respond to comments, messages, and reviews to foster engagement and address inquiries.

Use high-quality images, videos, and graphics to make posts visually appealing and engaging.

Respond promptly and professionally to any concerns or negative feedback from the community.

Highlight positive news, achievements, and community stories to build a positive image of the school.

5. Plan and Execute Marketing Activities including ATL and BTL within the allocated marketing budget

Based on the total marketing budget available, coordinate with Principal and allocate funds and share a marketing plan to HO with combination of different ATL & BTL activities.

Identify and understand the demographics and interests of prospective parents.

Develop marketing strategy based on cost-effective channels (e.g., hoarding, print ads, leaflet distribution, online campaignetc.) and consider a mix of digital and traditional methods of marketing.

Visit and seek permission from societies to conduct BTL activities in their premises.

Establish a schedule for each marketing activity.

Monitor and analyze the effectiveness of marketing strategies and suggest improvements.

6. Checking school's website

Regularly review existing content for accuracy and relevance.

Ensure all links, forms, and interactive elements work correctly.

Test the website on different devices and browsers to ensure compatibility.

Work with school departments, staff, and students to gather content and ensure updates are accurate and relevant.

Review and update photos and videos to ensure they accurately represent the school and are of high quality.

Perform periodic check of the school website and identify areas for improvement and share the same with HO

7. Checking school listings on Google

Check that the schools name, address, phone number, and website link are correct and up to date.

Verify that the schools description is current and reflects the latest information about its programs, achievements, and values.

Regularly check reviews from parents, students, and community members and highlight if any negative review to HO digital team.

Ensure the schools location is correctly marked on the map and there are no discrepancies.

Set regular intervals (e.g., monthly) to review and update the Google listing.

Regularly update the images of the activities held at school on Google

8. Corporate Tie-ups

Visit and schedule appointments with corporates for tie-ups with Podar International School.

Once the appointment is fixed, give a detailed presentation about the group to the corporates.

9. Maintaining records and preparing reports

Look for trends and patterns in the data that indicate successful strategies or areas needing improvement.

Prepare detailed reports that summarize key findings and insights from the data analysis.

Maintaining records of activities done on parent engagement activities, admissions metrics, and feedback given by parents.

Maintaining and updating the vacancy chart for the school

10. Retention of existing students

Develop and implement strategies to engage and retain current students who have applied for leaving certificate.

Address and resolve any issues or concerns raised by parents to ensure a positive school experience.