Product Marketer / Growth Marketer

Location : Onsite, Kochi (Kerala) / / Hybrid Flexibility

Experience : 2–5 years in B2B SaaS / Product-led Growth / D2C / E-commerce / Shopify

About Us

Helixo is a bootstrapped, profitable SaaS company on a mission to build the Apple ecosystem of Shopify apps AI-first products so seamless and loved, they become the operating system for e-commerce .

Our flagship app UFE.ai (Upsell Funnel Engine) powers 34,000+ merchants worldwide, including brands like Decathlon, Nykaa, and Bellavita , helping them generate over $120M in extra revenue .

Now, we’re on a mission : MUGA - Make UFE Great Again. We’re on a mission of expanding our ecosystem, and aiming for a $1Billion merchant impact in 3 years.

We need a Growth / Product Marketer who can fuel this rocketship.

What You’ll Do (Key Responsibilities)

Growth Experiments : Design, launch, and analyze growth loops across acquisition, activation, and retention.

Product-Led Growth : Turn product usage into marketing → in-app nudges, onboarding flows, case studies, referral loops.

Content & Storytelling (Articles / Podcast) : Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories.

Demand Generation : Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel.

Community & Brand : Engage in Shopify / D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixo’s presence.

Metrics & Analytics : Own dashboards for installs, conversions, churn, and revenue impact — always be measuring.

Cross-Functional : Work with Product, Support, and Design to align growth strategies with product roadmap.

Must-Have Skills

2–5 years in SaaS growth marketing / product marketing (preferably B2B or Shopify ecosystem).

Strong understanding of growth funnels, lifecycle marketing, and A / B testing.

Experience with content + distribution (LinkedIn, SEO, newsletters, case studies).

Solid grip on analytics tools (Posthog, GA4, Mixpanel, Hotjar, or similar).

Ability to translate product features into customer value stories .

Clear writing & structured communication.

Bonus Points

Past experience in Shopify apps / D2C SaaS / e-commerce tech .

Hands-on with email automation, Crisp Chat, or similar CRM tools.

Basic Figma / design skills for quick experiments.

Experience with referral programs, affiliate growth, or community marketing.

❌ What We’re NOT Looking For

“Social media poster” mindset without growth strategy.

Campaign runners who can’t measure or optimize.

Idea-people with no execution speed.

Execute just tasks which are assigned

What You’ll Get

Zero micromanagement : Full ownership of growth roadmap.

High visibility : Direct impact on installs, retention, and $1B merchant journey.

Startup velocity : Experiment fast, learn faster.

Long-term upside : Be part of a founder-led rocketship , with future leadership opportunities.

How to Apply

Send your resume + a 2-min Loom video answering :

One growth campaign / experiment you’re proud of → what was the outcome?

If you joined Helixo tomorrow, what’s the first growth lever you’d test for UFE.ai?

Send email to

Subject : I’m your Growth Marketer / / (Your Name)

At Helixo, growth isn’t a department - it’s our core of momentum. If you live and breathe growth loops, experiments, and customer obsession , we’d love to talk.