Perfromance Marketing Specialist

Company Description

Welcome to  Fuse Creative Studio Pvt Ltd , where cutting-edge streetwear collides with creativity and purpose. Founded by  Kishen Muniraja , Fuse is dedicated to crafting bold, distinctive, and eco-conscious fashion for the modern urban generation. Our mission is to fuse  innovation, style, and sustainability —building streetwear that not only makes a statement but also drives positive impact. From mindful material sourcing to eco-friendly packaging, sustainability is woven into every stage of our process.

Role Description

We are seeking an  Onsite Performance Marketer (Meta Ads Specialist)  to join our dynamic team at our  office in Koramangala, Bangalore . The ideal candidate will hold a  bachelor’s degree from a Tier 1 university  and bring a proven track record of  scaling D2C brands with exceptional ROAS . This role focuses on driving measurable growth through  Meta advertising, advanced retargeting strategies, and WhatsApp marketing . You’ll collaborate with the creative and strategy teams to design, execute, and optimize campaigns that amplify Fuse’s online presence and accelerate sales growth.

Key Responsibilities

Plan, launch, and manage  high-performance Meta ad campaigns  (Facebook & Instagram) across the entire marketing funnel.

Design and execute  retargeting strategies  to re-engage potential customers and maximize conversion rates.

Develop and implement  WhatsApp marketing campaigns  to drive engagement, reactivation, and customer loyalty.

Optimize campaigns for  maximum ROAS  while maintaining efficient CAC and scaling reach profitably.

Work closely with the creative and content teams to develop  impactful ad creatives, visuals, and copy  aligned with Fuse’s brand identity.

Analyze campaign performance data to identify trends, insights, and growth opportunities.

Prepare  weekly and monthly performance reports  with actionable recommendations.

Conduct ongoing  audience, market, and competitor analysis  to strengthen campaign performance.

Stay up to date with  Meta’s advertising tools, algorithm updates, and performance best practices .

Qualifications

Bachelor’s degree from a Tier 1 university  (e.g., IIM, IIT, NIFT, NMIMS, Christ University, or an equivalent reputed institution).

Proven experience as a  Performance Marketer or Meta Ads Specialist , preferably within  fashion, e-commerce, or lifestyle brands .

Demonstrated success in  scaling D2C brands  and delivering  strong ROAS .

Advanced knowledge of  Meta Ads Manager , including campaign structure, pixel setup, A / B testing, and event tracking.

Strong grasp of  retargeting funnels, lookalike audiences, and conversion optimization techniques .

Hands-on experience with  WhatsApp marketing platforms  (e.g., Zoko, Wati, or Interakt).

Proficiency in  Google Analytics, Meta Insights , or similar data tools.

Deep understanding of  full-funnel marketing  — awareness, consideration, conversion, and retention.

Strong creative instincts and an ability to merge  data with storytelling  for ad performance.

Familiarity with  Google Ads  is a plus.

Passion for  streetwear, youth culture, and digital innovation .

Ability to work  onsite at our Koramangala, Bangalore office  and thrive in a fast-paced, collaborative environment.