Build and maintain strong relationships with journalists, editors, and media professionals.
Pitch brand stories, product launches, and features to secure consistent media coverage.
Coordinate and attend press meets, media visits, and offline PR opportunities.
Identify and manage offline collaborations, co-branded activations, and partnerships for promoting Winston products.
Plan and execute offline events, pop-ups, and brand experiences.
Work closely with internal teams (marketing, product, design) to align PR messaging.
Monitor and track media coverage and PR performance.
Ensure brand visibility across lifestyle, fashion, and beauty publications.
Stay updated with industry trends and competitor media activities.
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