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Marketing Manager

Marketing Manager

XYLEM LEARNINGDelhi, India
5 days ago
Job description

Position : Marketing Manager

Location : Kozhikode

Experience : 8–10 Years

Industry Preference : Education / EdTech (NEET, JEE, Commerce, Upskill)

About the Role :

We are looking for a strategic and results-driven Marketing Manager to lead our integrated marketing efforts, both offline and digital. The ideal candidate will develop and execute marketing strategies that boost brand visibility, generate high-quality leads, and drive student enrollment. This role requires a creative thinker who leverages data-driven insights to achieve measurable business outcomes.

Key Responsibilities :

Marketing Strategy & Planning

  • Develop and implement comprehensive marketing strategies aligned with organizational goals.
  • Plan, execute, and evaluate campaigns across offline and digital channels.
  • Align marketing initiatives with business objectives, market trends, and target audience behavior.

Brand Management & Promotion

  • Strengthen the institution’s brand presence through effective positioning and messaging.
  • Plan and execute promotional activities, events, and student engagement programs.
  • Ensure consistency in all marketing materials and campaigns.

    • Lead Generation & Conversion

  • Drive lead generation through integrated marketing campaigns.
  • Collaborate with sales teams to improve lead quality, tracking, and conversion.
  • Optimize the lead funnel using CRM tools and data insights.

    • Team Leadership & Collaboration

  • Lead, mentor, and manage the marketing team to ensure campaign effectiveness.
  • Work closely with Sales, Academic, and Category teams to design student-focused initiatives.
  • Foster a culture of creativity, accountability, and performance excellence.

    • Market & Competitor Analysis

  • Conduct market research and competitor benchmarking to identify trends and opportunities.
  • Provide actionable insights to refine strategies and improve ROI.

    • Business Development Support

  • Identify new market opportunities, partnerships, and brand expansion possibilities.
  • Support centre-level marketing activities to enhance student acquisition and retention.

    • Reporting & Analytics

  • Track and analyze marketing performance across campaigns and regions.
  • Prepare periodic reports highlighting key metrics, insights, and recommendations.

    • Requirements :

  • Bachelor’s / Master’s degree in Marketing, Business Administration, or a related field.
  • 8–10 years of proven experience in Marketing Management, preferably in Education / EdTech.
  • Strong understanding of NEET, JEE, Commerce, and Upskill domains.
  • Expertise in campaign planning, brand management, and lead generation.
  • Proficiency in CRM tools, Excel, and marketing analytics.
  • Exceptional communication, leadership, and project management skills.
  • Willingness to travel across centres and markets as needed.
  • Ability to thrive in a fast-paced, performance-oriented environment.
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