Marketing Manager

About the Role

We are looking for a dynamic

Marketing Manager

to lead our

Employer Branding, Thought Leadership, and Strategic Partnership initiatives . This role is ideal for a marketing professional passionate about shaping brand identity, driving employee advocacy, and generating meaningful market visibility through creative storytelling and digital engagement.

You will collaborate closely with cross-functional teams HR, Sales, Presales, and Leadership to position our company as an

employer of choice

and a

trusted partner in digital transformation .

Key Responsibilities

1. Employer Branding & Thought Leadership

Develop and execute a compelling

employer branding strategy

across social media, website, blogs, and video content.

Partner with

HR and Talent Acquisition

to strengthen our positioning as an employer of choice.

Create and manage

content calendars

for LinkedIn, X (Twitter), and other platforms.

Lead

storytelling initiatives

that showcase company culture, innovation, and employee success stories.

2. Prospect Engagement & Lead Generation

Collaborate with

Sales and Presales

teams to create impactful

pitch decks, campaigns, and marketing collateral .

Design and execute

digital campaigns, webinars, and outreach programs

to generate and nurture leads.

Support presales efforts with

tailored content for RFPs, proposals, and client presentations .

Track and analyze

campaign performance

to optimize engagement and ROI.

3. Employee-Oriented Branding

Organize and promote

internal events, podcasts, and webinars

that highlight employee expertise and engagement.

Amplify

employee voices and success stories

through internal and external channels.

Drive initiatives that build a

strong internal brand culture

and community connection.

4. Strategic Partnerships & Analyst Relations

Build and manage relationships with

industry analysts

(Gartner, Forrester, etc.) and

strategic partners

(Microsoft, Snowflake, Databricks).

Coordinate submissions for

Magic Quadrants, Market Guides, and industry reports .

Leverage partnerships to

enhance brand credibility, visibility, and thought leadership positioning .

What We’re Looking For

6–10 years of experience in

B2B Marketing, Employer Branding, or Communications .

Strong storytelling and content creation skills across digital and social media.

Proven success in running

lead-generation campaigns

and measuring impact.

Experience managing

cross-functional collaboration

and strategic partnerships.

Excellent communication, creativity, and analytical mindset.