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▷ (Apply in 3 Minutes) Senior Brand Manager

▷ (Apply in 3 Minutes) Senior Brand Manager

Emami LtdIndia
13 hours ago
Job description

We are hiring!

Position : Senior Brand Manager – Consumer Care Division (CCD)

Location : Kolkata

Industry : FMCG

Why Join Us?

  • Be part of one of India’s fastest growing FMCG companies in personal care, healthcare, and cosmetics.
  • Lead iconic brands with a strong legacy and market presence.
  • Work with cross-functional teams and external partners to create impactful marketing strategies.

About the Job

We are looking for a Senior Brand Manager to lead brand equity, strategy, and execution for Emami Ltd’s Consumer Care Division. In this role, you will be responsible for end-to-end brand management – from positioning and proposition to campaigns, budgets, and P&L ownership.

Your responsibilities will include :

Brand Strategy & Planning

  • Develop and execute brand strategies in alignment with corporate and marketing objectives.
  • Define brand proposition, positioning, pricing, packaging, and promotions.
  • Lead ATL & BTL planning and execution to deliver value propositions effectively.

    • P&L & Budget Management

  • Manage brand P&L including media plans, trade plans, and consumer experience initiatives.
  • Develop annual brand budgets and track expenditures against plan.

    • Cross-functional & Agency Collaboration

  • Work with Sales, R&D, Supply Chain, Finance, and Communication teams to support brand requirements.
  • Partner with advertising, media, and research agencies for brand campaigns and media planning.

    • Market Development & Insights

  • Support new product development (NPD) by working closely with R&D and cross-functional teams to identify opportunities, define launch strategies, and ensure effective go-to-market execution.
  • Drive market entry strategies for untapped geographies based on intelligence and research.
  • Monitor competitor activity, conduct retail audits, and analyze brand performance.
  • Conceive and implement trade promotions, consumer activations, and PR activities.

    • Team Leadership & Capability Building

  • Provide strategic guidance to Brand Managers / ABMs in developing marketing plans and executions.
  • Ensure capability development and training for team members.
  • Promote a performance-driven culture within the brand team.

    • What we are looking for?

  • Post Graduate Diploma / MBA in Marketing from a premier B-school.
  • 7–10 years of experience in Marketing with at least 2–3 years in a similar senior brand role.
  • Proven expertise in brand strategy, consumer marketing, ATL / BTL planning, and P&L management.
  • Strong collaboration skills with both internal and external stakeholders.

    • What will make you successful?

  • Strategic Thinking : Ability to translate brand vision into actionable plans.
  • Media & Branding Expertise : Strong knowledge of ATL, BTL, PR, and promotional campaigns.
  • Analytical Skills : Ability to interpret market intelligence and retail audits to guide decisions.
  • Leadership & Communication : Capable of guiding teams, aligning stakeholders, and inspiring execution.
  • Result Orientation : Track record of meeting brand growth, profitability, and equity objectives.

    • Ready to Make an Impact?

    Apply now and be part of shaping some of India’s most loved brands with Emami Ltd.

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    Senior Brand Manager • India

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