Head of Performance Marketing & Analytics

Director – Performance Marketing (B2C / In-House Digital Media Only)

Location : ISB Hyderabad

Department : Executive Education & Digital Learning (EEDL)

Reports To : Executive Director – EEDL

About ISB :

The Indian School of Business (ISB) is a globally recognized B-school, fostering future leaders through its cutting-edge research, world-class faculty, and dynamic learning environment. The Executive Education & Digital Learning (EEDL) division at ISB is dedicated to empowering professionals and organizations through high-impact executive programs and digital learning solutions.

Position Overview :

• The Director of Performance Marketing will spearhead ISB EEDL's digital growth strategy, driving measurable results across paid channels, lead generation, and conversion funnels. This role focuses exclusively on performance-driven marketing initiatives , optimizing paid media investments to support the enrollment and revenue targets for executive education and digital learning programs. This role involves leading internal performance marketing teams ;

not via agencies.

Key Responsibilities :

KPIs (Key Performance Indicators) :

Note : SEO is excluded from the scope of this role.

Qualifications & Experience :

agency-only experience will not be considered.

Why Join ISB – EEDL?