Sr. SEO Manager

Job Description:

• SEO Strategy & Leadership

  • Develop implement and manage comprehensive SEO strategies aligned with overall business goals.

  • Lead keyword research content gap analysis and competitive benchmarking.

  • Stay ahead of algorithm updates industry trends and SEO best practices.

• On-Page & Technical SEO

  • Oversee site audits crawl diagnostics and technical SEO enhancements (site speed structured data mobile optimization indexing etc.).

  • Collaborate with product UX and engineering teams to ensure SEO-friendly site architecture and development.

• Content Optimization

  • Partner with content editorial and marketing teams to ensure content is optimized for organic visibility and user intent.

  • Guide the creation of SEO-driven landing pages blog posts and website content.

• Off-Page SEO & Authority Building

  • Build and manage strategies for link acquisition digital PR and brand authority growth.

  • Monitor backlink health and disavow harmful links when necessary.

• Analytics & Reporting

  • Track analyze and report on SEO performance metrics (rankings traffic conversions revenue impact).

  • Use tools such as Google Analytics Google Search Console SEMrush Ahrefs Screaming Frog etc.

  • Provide actionable insights and recommendations to leadership and stakeholders.

• Team Leadership & Collaboration

  • Manage and mentor SEO specialists executives or external agencies.

  • Work closely with paid media content product and development teams for an integrated marketing approach.

Qualifications & Skills

• 58 years of proven SEO experience ideally in a senior or managerial role.

• Strong expertise in technical SEO content optimization and link building.

• Deep understanding of Google algorithms ranking factors and SEO tools.

• Experience managing large-scale websites and complex SEO projects.

• Analytical mindset with strong skills in data analysis and reporting.

• Excellent communication project management and leadership skills.

• Familiarity with HTML CSS JavaScript and CMS platforms (WordPress Shopify etc.) is a plus.

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