Senior External Communications Coordinator

Key Focus Areas :

• Strategic Social Media Management :
• Develop and execute comprehensive social media strategies that drive engagement, brand awareness, and lead generation.
• Create and manage organic and paid social media campaigns across various platforms, including LinkedIn, Facebook, and X.
• Optimize campaign performance through A / B testing, targeting strategies, and budget management.
• Performance Measurement Reporting :
• Develop and track key performance indicators (KPIs) to measure the effectiveness of social media campaigns.
• Generate regular reports on social media performance, including data analysis and insights.
• Utilize website analytics, UTM parameters, and conversion tracking to assess campaign impact.
• Community Engagement Content Creation :
• Proactively engage with Clarivate communities online, fostering meaningful conversations and building brand loyalty.
• Collaborate with the external communications and brand teams to develop compelling social media content that aligns with brand guidelines and messaging.
• Monitor social media for relevant conversations and industry trends, and proactively share insights with internal teams.
• Social Listening Analysis :
• Utilize social listening tools to monitor conversations, identify key influencers, and analyze audience sentiment.
• Conduct in-depth analysis of social media data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations based on social listening data to inform content strategy and campaign optimization.

About You - Experience, Education, Skills, and Accomplishments :

Skills Required

Public Relations, Campaign Management, Project Management, Data Visualization, Media Management, Performance Measurement, Analytics