Senior Marketing Strategist

Job Title : Senior Manager –Marketing, Digital Learning

Function : Marketing

Reports to position : Sr Associate Director, Programme Marketing

Location : Hyderabad

Reportees to Position : 2

Band : A3

Job Purpose

The Senior Manager, Marketing, Digital Learning will lead the marketing and communication strategy for ISB’s Online portfolio, driving brand visibility, learner engagement, and programme adoption. The role is the driving force behind all programme marketing initiatives and strategic comms. The marketing lead will oversee all customer-facing assets, content, and campaigns across physical and digital platforms, ensuring alignment with ISB’s positioning and business objectives. This role will focus on building the narratives, assets, and strategies that enable effective campaigns and sustained market presence, while aligning closely to ISB’s brand equity.

Job Outline

• Strategic Marketing & Communication- Lead the planning, development, and execution of all brand and programme communication across websites, social media, blogs, collateral, PR, and events. Ensure high-quality, consistent messaging that differentiates ISB Online in a competitive market and resonates with learner personas. Translate programme features into compelling narratives tied to aspirational and business outcomes.
• Outreach & Campaign Leadership - Oversee B2C and B2B outreach campaigns across owned and earned channels;

partner with the performance marketing team for paid activation. Collaborate with internal stakeholders and external partners to deliver impactful launches, events, and campaigns. Drive campaign innovation in formats and channels, tailoring outreach to multiple segments (early-career, mid-career, senior professionals, enterprises).

Job Specification

Education - MBA or a higher degree in marketing or related disciplines, from premier institutions only

Specific Skills - Excellent and proven marcom skills (written and verbal), demonstrated through successful campaigns run in the past

Desirable Experience

Key Responsibilities and % Weightage

1 Strategic Marketing & Communication - 20%

2 Outreach & Campaign Leadership - 20%

3 Asset & Content Leadership - 25%

4 Market & Competitor Analysis - 10%

5 Analytics & Technology -10%

6 Stakeholder & Team Management - 15%