Assistant Manager - Customer Analytics KFC (Relocation To UAE)

Job Purpose :

This role is responsible for collecting, analyzing, and interpreting data from diverse digital marketing platforms to drive data-informed decision-making across KFC’s Middle East markets. Based in Sharjah, UAE, the position plays a pivotal role in optimizing performance marketing campaigns, identifying market trends, and delivering actionable insights to strengthen customer acquisition, retention, and engagement.

Working in close partnership with the KFC brand team, the role supports performance marketing strategies across multiple digital channels—including Meta, Google, Snapchat, TikTok, and emerging platforms—as well as in-app analytics from the KFC app. With oversight across several Middle East markets, the role demands a strategic mindset, strong analytical acumen, and the ability to translate data into meaningful recommendations that fuel growth and enhance campaign effectiveness regionally.

The ideal candidate will bring proven experience in retail, media, agency, advertising, or F&B sectors, with the ability to connect data-driven insights to impactful business outcomes.

Key Responsibilities :

Data Collection and Analysis

• Gather data from advertising platforms (e.g., Meta Ads Manager, Google Ads, Snapchat Ads) and in-app analytics tools (e.g., CleverTap, Firebase)
• Ensure data integrity and accuracy by cleaning and validating data sources
• Analyze campaign performance metrics such as ROAS, CTR, CAC, LTV, and conversion rates

Performance Reporting

Campaign Optimization

Cross-Market Analysis

Data Integration and Collaboration

Competitor and Industry Analysis

Qualification and Experience :

Knowledge & Skills :