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Amazon Advertising & Performance Marketing Lead
Binca GamesMeerut, IN2 days ago
Job description3-5+ years Amazon advertising experience (US marketplace) Proven track record managing $20k+ monthly ad spend Expert knowledge of Amazon Seller Central / Vendor Central Experience with tools like Helium 10, Jungle Scout, AMZScout Strong analytical skills and data-driven approach Experience with card games / toys / consumer products (preferred) US market knowledge and timezone availability
About the Role : We're seeking an experienced Amazon Performance Marketing professional to lead our US market expansion and drive profitable growth through strategic advertising and optimization.
Key Responsibilities :
- Manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Optimize product listings with keywords, and analyze sales data to improve conversions
- Monitor performance metrics (e.g., ROI, CPA, ROAS, ACoS)
- Develop and execute Amazon SEO strategies
- Manage advertising budgets and forecast performance
- Analyze competitor strategies and market trends
- A / B test product listings, images, and ad creative
- Coordinate with Amazon account management and logistics teams
- Report on KPIs and provide actionable insights
Requirements :
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Performance Marketing • Meerut, IN
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