Regional Sales Manager (RSM)

Position Title : Regional Sales Manager

Location : West & Central India

Department : Sales

Reporting To : Chief Sales Officer / Chief Marketing Officer

About Us

Riks Global Foods Pvt. Ltd. is one of the fastest growing FMCG companies with innovative Food brands including Gheeyonnaise, Gir Culture, and Satvik. We are committed to delivering premium quality products across General Trade, Modern Trade, E-Commerce, Quick Commerce, and HoReCa Segments, with a vision to build a strong national presence and consumer trust.

Roles & Responsibilities

As Regional Sales Manager – West & Central India, you will be responsible for building and leading a sales team while driving business growth and expanding the company’s footprint across channels.

Key responsibilities include :

• Business Growth
• Achieve sales, revenue, and distribution targets across GT, MT, E-Comm / Quick Comm, and HoReCa.
• Drive market penetration and expand presence in existing and new territories.
• Ensure effective execution of trade marketing and visibility initiatives.
• Strategic Partnerships & Distribution
• Identify, appoint, and manage distributors and trade partners in the region.
• Build long-term relationships with modern trade chains and institutional buyers.
• Strengthen regional distribution networks to support business expansion.
• Team Building & Leadership
• Recruit, Train, and develop the regional sales team in line with business objectives.
• Set clear goals, monitor performance, and drive accountability within the team.
• Coach and mentor team members to ensure continuous development and retention.
• Foster a high-performance, target-driven sales culture.
• Market Expansion & Insights
• Conduct competitor analysis, market research, and performance tracking.
• Provide strategic inputs to management for decision-making and business planning.
• Align regional strategies with national growth objectives.

Desired Candidate Profile

Key Performance Indicators (KPIs)

Compensation