Kushals Retail - Manager - Growth Marketing / Regional Growth
Kushals Retail Pvt LTDBangalore, India10 days ago
Job descriptionDevelop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends. Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas. Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value. Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales. Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region. Drive customer acquisition and track campaign ROI across digital + offline. Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation. Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value). Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency. Continuously A / B test ad creatives, targeting, and formats to improve performance metrics. Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI. Produce detailed regional performance reports with actionable insights and recommendations. Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across Profile 5+ years of experience in performance marketing or growth roles. Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and & Analytical Skills Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC / ROAS). Skilled in attribution modeling, funnel optimization, and campaign experimentation (A / B testing, creative optimization, campaign innovation). Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV). Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends. Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth
Manager - Growth Marketing / Regional Growth Growth Marketing Manager Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize Business Ownership &Revenue Management
- Own the regional revenue targets set revenue growth targets, optimize marketing spend, and ensure positive ROI.
- Allocate budgets across channels and campaigns to achieve maximum impact and profitability.
- Track and report on marketing contribution to sales, gross margin, and net profitability.
- Forecast and manage quarterly / annual marketing budgets for the region.
2. Strategic Planning & Growth
3. Performance Marketing & CRM
4. Full-Funnel Growth & Campaign Optimization
5. Reporting & Analysis
MBA / PGP / PGDM Marketing
(ref : iimjobs.com)
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Growth Manager • Bangalore, India
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