Assistant General Manager Business Development
ConfidentialRajkot, India4 days ago
Job descriptionGap Analysis : Preparation of report to the concerned depts. and management with suggestions for the scope of improvements Formulation of the business enhancement strategies Manpower deployment Product positioning viz a viz competition Tricky product propositions Identification of the bulk buyers / Corporate customers Application / Solution specific product selling (e.g. exploration of differential case customers for ATM Series) Tooled up machine selling proposition through application team Product promotion through exhibition / open house / print and social media Dynamic pricing strategies Periodical schemes / offers Identification and implementation of value additions through active communication with the back-end design / technical sales support / application / marketing / after sales service team Continual Assistance to the sales team : Accompanying the front end team to pitch the product at the customer end Preparation of the product presentations through back end sales team Assistance in preparation of the product teasers / product videos / cutting videos through marketing team Application Library : Product specific components gallery prepared through application dept. Satisfied Customers reference list Customer Testimonials for the assigned products Sharing the details of the upcoming projects / Capex Plans / Expansions etc Sharing the leads for the assigned products Gap identification and suggestions / action plan on bridging the gap for the better sales penetration Dynamic Review : Periodical review of the product sales with the front end sales team Minimum 18 + Years . Proven experience with track record of Business Development in CNC Machines Manufacturing or similar Machine Tools Industry.
Profile :
- Identification of the Market Size : Identification of the market size of the assigned product line in different business territories dynamically as a continual process
- Derivation of the Market Share : Evaluation of the current market share of the assigned product line for each of our potential business territories (Where we are )
- Market Research : Identification of the business opportunities
- On line surfing (Various industrial product portals / Websites of the competitors etc)
- Through various industry / association reports
- Active information gathering from front end sales team
- Through visiting industrial exhibitions / business summits / seminars
- Through industrial directories / magazines
- If required paid market research through the competent agencies
- Competition Analysis :
List of different products from the different competitors
Benchmarking with the Competition :
Technical comparison
Commercial comparison
Qualification
Graduate - B.E. Mechanical / Electrical (Degree / Diploma) Degree in Marketing, Business Management, or related field is preferred.
Experience
To be successful you should have the ability to lead and motivate a high-performance BD team to maximize revenue and meet / exceed set goals. Develop strategic sales plans to increase market share, Build strong relationships and manage profitability.
Skills Required
Market Research, Gap Analysis, Product Positioning, Product Presentations, Competition Analysis
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Assistant General Manager • Rajkot, India
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