Talent.com
Event Marketing Manager

Event Marketing Manager

CoditasPune, Republic Of India, IN
2 days ago
Job description

About the Role

We are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas’ presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration.

This is not a logistics position — it is a strategic pipeline creation role . You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine , with measurable impact on opportunities and ACV contribution. At Coditas, events are not “branding activities” — they are RevOps levers tied directly to revenue outcomes.

What’s in It for You :

  • Pipeline Accountability : Deliver SQLs and influenced opportunities from every event.
  • Cross-Functional Alignment : Partner with Sales, SDRs, and RevOps to make events part of active pursuits.
  • Strategic Autonomy : Own event planning, execution, and ROI reporting end-to-end.
  • Continuous Learning : Build playbooks and improve conversion rates with every event.

Your Key Responsibilities :

Event Selection & Alignment

  • Identify ICP-rich forums where Coditas’ presence accelerates deal conversations.
  • Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership.
  • Build business cases that connect event investments directly to pipeline outcomes.
  • Pre-Event Preparation

  • Generate account-based prospect lists and outreach cadences for SDRs and AEs.
  • Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.
  • Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.
  • Onsite Execution

  • Ensure all attendee data is captured and synced to CRM in real time.
  • Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.
  • Facilitate roundtables, panels, and 1 : 1 meetings with ICP executives.
  • Post-Event Follow-Up

  • Score, clean, and route leads to SDRs for immediate follow-up.
  • Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.
  • Deliver ROI reports mapping event leads to pipeline stages (MQL → SQL → Opp → Win).
  • Playbooks & Continuous Improvement

  • Create and update playbooks for flagship, partner, and third-party events.
  • Document learning logs to refine event strategies and improve SQL conversion.
  • Maintain dashboards showing event-to-pipeline contributions for leadership reviews.
  • You Will Thrive in This Role If You Are :

  • A results-driven event marketer who views events as pipeline assets , not branding moments.
  • Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions .
  • Skilled at event operations with strong follow-up discipline and ROI focus.
  • Data-driven, detail-oriented , and motivated to prove impact with events.
  • Desired Background

  • 9–15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech.
  • Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence.
  • Hands-on expertise with CRM for lead capture and attribution.
  • Strong collaboration skills across Sales, SDRs, Marketing, and RevOps.
  • Experience building ROI-focused event strategies with measurable outcomes.
  • Bonus Skills

  • Experience managing events in international markets (North America).
  • Strong vendor and sponsorship negotiation capabilities.
  • Compensation & Benefits

  • Competitive base salary with performance-linked incentives
  • Career growth tied to measurable pipeline contribution
  • Learning & development budget for continuous upskilling
  • Flexible working, culture of trust, and collaboration
  • Company Introduction :

    Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.

    As a GenAI-native company , we don’t just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.

    If you thrive on turning events into revenue impact , Coditas is your place.

    Create a job alert for this search

    Marketing Manager • Pune, Republic Of India, IN

    Related jobs
    • Promoted
    Senior Exhibition Marketing Manager

    Senior Exhibition Marketing Manager

    dmg events : Energy PortfolioNew Delhi, Republic Of India, IN
    The Senior Marketing Manager will lead the strategic marketing and audience growth plan for the energy exhibition in India, overseeing digital performance, database strategy, marketing automation a...Show moreLast updated: 14 days ago
    • Promoted
    Performance marketing manager

    Performance marketing manager

    Expert LawNagpur, Maharashtra, India
    Company Description Expert Law offers personalized legal services in Personal Injury and Immigration Law across the nation. With a client-focused approach, we ensure a seamless handling of cases fr...Show moreLast updated: 7 days ago
    • Promoted
    Event Manager

    Event Manager

    ConfidentialIndia
    SpeakIn is Asia's leading platform for expert learning, leadership coaching, and curated dialogues.Through its flagship initiative, the Asia Dialogues Forum (ADF), SpeakIn convenes influential lead...Show moreLast updated: 21 days ago
    • Promoted
    HSV Digital - Manager - B2B Marketing Programs / Event Management

    HSV Digital - Manager - B2B Marketing Programs / Event Management

    HSV DigitalRemote, India
    Remote
    B2B Marketing Programs / Event Manager (Remote | US Time Zone | Immediate Joiner only) HSV.Location : Remote (Only US Time Zone working hours). Joining : Immediate joiners only.About the Role : ...Show moreLast updated: 24 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Wonderla Holidays Ltd.Chennai, Republic Of India, IN
    Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets. Plan integrated campaigns for season...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    B2b Marketing Programs / Event Manager

    B2b Marketing Programs / Event Manager

    HSV DigitalRepublic Of India, IN
    Remote (Only US Time Zone working hours).Digital is seeking an experienced and driven.The ideal candidate brings a strong mix of strategic marketing, operational excellence, and data-driven executi...Show moreLast updated: 16 hours ago
    • Promoted
    Exhibition Marketing Manager

    Exhibition Marketing Manager

    dmg events : Energy PortfolioNew Delhi, Republic Of India, IN
    The Marketing Manager will execute integrated digital and traditional marketing campaigns to drive exhibitor, delegate and visitor growth for the energy event in India. This role requires a hands-on...Show moreLast updated: 14 days ago
    • Promoted
    Manager - Events

    Manager - Events

    Nuvama GroupRepublic Of India, IN
    Coordinate and successfully execute events, conferences, offsites, and day-to-day operational activities.Must have hands-on experience in travel, managing event setup, air bookings and hotel contra...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Performance Marketing Manager

    Performance Marketing Manager

    WPP Media WorldwideIndia, India
    Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show moreLast updated: 21 hours ago
    • Promoted
    • New!
    Performance Marketing Manager

    Performance Marketing Manager

    WPP Media ProIndia, India
    WPP Media Pro — Part-time, Remote.Every chapter of growth begins with intention.At WPP Media Pro, our intention is clear : to elevate brands through intelligent performance, disciplined creativity, ...Show moreLast updated: 2 hours ago
    • Promoted
    Event & Venue Manager

    Event & Venue Manager

    20 DowntownIndia
    Downtown is a premium heritage banquet in Churchgate that hosts weddings, corporate events, and private celebrations.We’re known for our elegant architecture, warm hospitality, and seamless event e...Show moreLast updated: 1 day ago
    • Promoted
    Manager - Events (Marketing)

    Manager - Events (Marketing)

    CrisilRepublic Of India, IN
    We are looking for an innovative and dynamic.In this role, you will be responsible for the overall success of our sponsored and hosted events, leveraging your marketing skills to make each event a ...Show moreLast updated: 17 days ago
    • Promoted
    Hospitality & Event Manager

    Hospitality & Event Manager

    Magma General Insurance LimitedRepublic Of India, IN
    Graduation in Hospitality / Hotel Management.We are seeking a dynamic and detail-oriented.The ideal candidate will ensure a high standard of service, seamless coordination of events, and an excepti...Show moreLast updated: 14 days ago
    • Promoted
    • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Texonica DynamicsNagpur, Maharashtra, India
    Performance Marketing Manager Texonica Dynamics में, हम मानते हैं कि परफॉर्मेंस मार्केटिंग वह जगह है जहाँ क्रिएटिविटी और डेटा-ड्रिवन रणनीति मिलती है। हर अभियान एक अवसर है, प्रयोग करने, अनुकूलन क...Show moreLast updated: 2 hours ago
    • Promoted
    Event Sponsorship Manager

    Event Sponsorship Manager

    ConfidentialIndia
    Join us at Orbis86, where we are on a mission to onboard a million minds onto emerging tech and democratizing access to AI, Web3, QC. Through our media arm, The Silicon Dreams, we produce radio show...Show moreLast updated: 21 days ago
    • Promoted
    • New!
    B2B Marketing Programs / Event Manager

    B2B Marketing Programs / Event Manager

    HSV DigitalNagpur, IN
    Remote (Only US Time Zone working hours).The ideal candidate brings a strong mix of strategic marketing, operational excellence, and data-driven execution. You will work closely with internal teams,...Show moreLast updated: 21 hours ago
    • Promoted
    Senior Events & Conferences Manager

    Senior Events & Conferences Manager

    ConfidentialIndia
    C-suite speakers, driving sponsorship revenues, and handling full project ownership.They must come from B2B events, tech / FinTech events, or association-led conferences, and be highly hands-on, comm...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    B2B Marketing Programs / Event Manager

    B2B Marketing Programs / Event Manager

    ConfidentialIndia
    Remote (Only US Time Zone working hours).The ideal candidate brings a strong mix of strategic marketing, operational excellence, and data-driven execution. You will work closely with internal teams,...Show moreLast updated: 12 hours ago