Adobe Analytics

Talworx is looking to recruit passionate, enthusiastic, customer & team focused Adobe / Google Analytics Consultant for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.

Primary Responsibility

Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.

• Work with different stakeholder teams to understanding web requests, identify the appropriate web KPI's to build reports, dashboards, and handle ad-hoc data pulls
• Regularly monitor, identify, and analyze key KPI's and trends and provide data-driven recommendations to improve user experience and site engagement rates
• Create and maintain SDR and report suites according to different sites and locales
• Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools
• Work close with QA & Dev team to ensure professional delivery of technical implementations
• Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI's, goals and lead generation activities
• Good understanding on web analytics packages (Google Analytics / Adobe Analytics) and familiarity with tag management systems (Launch / GTM)
• Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc
• Familiarity with Adobe Target - A / B, Multivariate testing platforms and methodology

Desired Experience

Essential Skills To Succeed

Skills Required

Css, Jquery, Adobe Analytics, Html, Javascript, Google Analytics, Adobe Campaign, adobe target