Assistant Vice President, Advanced Tech Marketing

Ready to shape the future of work

At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.

Genpact (NYSE : G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

Inviting applications for the role of Assistant Vice President Advanced Tech Marketing

The Advanced Tech Marketing Manager will be a strategic leader within Genpacts Marketing Big Bets initiative with an unwavering focus on elevating Genpacts profile as a trailblazer in the advanced technology sector. This pivotal role is dedicated to shifting market perception and accelerating Genpacts momentum as an indispensable partner for innovation-driven organizations navigating the ever-evolving landscape of artificial intelligence data cloud and next-generation technology solutions.

At the heart of this position lies the unique opportunity to build on a robust foundation already laid by Genpact leveraging a dynamic marketing ecosystem and cross-functional partnerships across enterprise next-gen teams and specialized business units. The Advanced Tech Marketing Manager will harness the collective energy and expertise of peers from diverse marketing disciplines to craft compelling narratives orchestrate high-impact campaigns and amplify Genpacts influence among key industry stakeholders.

By fostering collaboration and co-innovation the Advanced Tech Marketing Manager will play an instrumental role in positioning Genpact as the go-to partner for advanced tech transformation driving engagement with C-suite leaders digital-native enterprises and influential voices shaping the next wave of technological progress.

Responsibilities

Marketing Strategy & Project Management : Develop and manage the integrated marketing plan for Advanced Tech overseeing projects from conception to completion to ensure they are delivered on time on budget and to the highest standard.

Stakeholder collaboration : Work closely with leadership sales teams and other stakeholders to ensure alignment and support for marketing initiatives.

Brand Management : Manage and enhance the Genpact brand within Advanced Tech ensuring all marketing communications and materials are consistent professional and reinforce our position as a trusted industry leader.

Demand Generation & Lead Management : Design and execute Insurance campaigns (events digital email sales enablement etc.) to generate high-quality leads nurture prospects through the sales funnel and support the business development pipeline. Ensure all leads are tracked and managed through the lead management process.

Event Management & Execution : Plan and manage industry events and conferences from strategy and logistics to execution and post-event follow-up to maximize engagement and ROI. Also manage the communication and orchestration of all relevant global marketing initiatives including Brand AI & Advanced Tech Genpact Next and NextGen events into the Advanced Tech business teams.

Account-Based Marketing (ABM) : Develop and implement targeted ABM programs for key strategic accounts creating personalized marketing initiatives to defend and grow revenue with a deliberate and systematic approach to engagement and experiences.

Content Creation & Management : Oversee the development of high-impact thought leadership content (e.g. whitepapers blogs articles case studies sales enablement) that address client challenges and showcases our expertise.

Joint client marketing and advocacy : Identify and execute joint client marketing assets and campaigns.

Digital Marketing & Channel Management : Manage the Advanced Tech social media strategy website content and digital presence to engage our target audience enhance our digital footprint and support campaign objectives.

Budget Management : Manage the tracking and reporting of the marketing budget for Advanced Tech including planning forecasting tracking and analysis.

Performance Analytics : Help track and prepare regular reporting on campaign performance ROI and key marketing metrics to inform future strategy.

Strategic Partnerships : Identify and pursue opportunities for joint marketing activations with technology partners advisors and industry analysts to amplify reach and drive innovation.

Qualifications we seek in you!

Minimum Qualifications

Bachelors degree in Marketing Business Administration Communications or a related discipline.

Related years of professional marketing experience with a focus on technology digital solutions or enterprise-level campaigns.

Demonstrated experience in developing and executing integrated marketing strategies including demand generation and brand management.

Strong project management skills with a track record of delivering complex campaigns or programs on time and within budget.

Exceptional communication and stakeholder management abilities including collaborating with cross-functional teams and senior leadership.

Preferred Qualifications / Skills

Masters degree in Marketing Business or a related advanced field.

Experience in marketing for advanced technologies such as AI cloud data or next-generation tech solutions.

Expertise in Account-Based Marketing ABM demand generation and digital campaign management.

Proficiency in marketing analytics and performance measurement including reporting on ROI and key metrics.

Proven ability to build strategic partnerships and manage joint marketing initiatives with technology partners advisors or industry analysts.

Why join Genpact

Be a transformation leader Work at the cutting edge of AI automation and digital innovation

Make an impact Drive change for global enterprises and solve business challenges that matter

Accelerate your career Get hands-on experience mentorship and continuous learning opportunities

Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters : Up.

Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military / veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.

Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.

Required Experience :

Exec

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1