SalarySe - Growth Hacker

Key Responsibility Areas (KRA) :

• Design, execute, and optimize growth experiments across acquisition channels.
• Build scalable processes to improve user acquisition and conversion.
• Manage paid and organic channels (Google Ads, Facebook, UPI campaigns, referral programs, etc.).
• Analyze experiment results and iterate to maximize impact.
• Work cross-functionally with Product, Marketing, and Engineering teams.
• Identify new user acquisition channels and develop strategies to exploit them.
• Monitor growth metrics and prepare regular reports for leadership.

Skillsets Required :

• Strong understanding of digital marketing tools and channels.
• Hands-on experience with performance marketing (Google Ads, Facebook Ads, etc.).
• Analytical mindset with experience in running A / B tests and interpreting results.
• Good understanding of user acquisition, activation, and retention frameworks.
• Knowledge of UPI payments ecosystem is a plus.
• Strong Excel and data analytics skills (SQL knowledge preferred).
• Ability to think creatively and solve complex growth challenges.

(ref : iimjobs.com)