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FREED - App Growth Strategist
FreedGurgaon, India17 days ago
Job descriptionSet up and refine GA4, GTM (client + server), Branch, MoEngage for end-to-end funnel tracking. Implement Meta CAPI, Google Conversion tracking, SKAN 5, and server-side attribution frameworks. Build and monitor CAC / LTV cohort dashboards, funnel drop-off reports, and creative performance matrices. Translate data into actionable insights for scaling or killing campaigns. Use AI tools for creative insights, campaign optimization, and audience insights. Automate reporting, bidding adjustments, and campaign experiments with AI / ML workflows. Continuously explore new AI applications (predictive LTV models, AI-led personalization, automated A / B testing). Run structured experimentation frameworks (stop / start / kill creative matrix, audience split tests). Rapidly validate hypotheses : "What if we double vernacular content in Tier-2 cities?" - How much incrementality will we observe. Balance speed with rigor : scale only what proves ROI positive. 3-6 years in performance marketing / app growth, ideally in fintech, subscription, or consumer tech. Track record scaling Meta + Google Ads with budgets >- 50L / month. Hands-on with attribution tools (Branch / AppsFlyer / Adjust) and event tracking in GA4. Strong analytical skills : funnel analysis, CAC / LTV modeling, SQL basics. Self-starter with bias for action - you don't wait for direction, you create momentum. Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc. ) to scale campaigns and workflows. Creative thinker who can brief influencers, ideate hooks, and optimize for thumb-stop and hold-rate. Be part of a high-growth fintech startup where your work drives real impact. Work with a lean, ambitious growth team with the freedom to experiment and scale. Shape how millions of users experience credit insights, debt resolution, and financial wellness.
What You'll Do : .
(a) Performance Marketing & UA. Scale campaigns across Meta (Facebook / Instagram), Google UAC, YouTube, Display, and Affiliates, managing multi-crore monthly budgets.
- Continuously experiment with audiences, campaign structures, and creatives to drive down CAC.
- Run always-on creator partnerships and AI-assisted creative pipelines (UGC, vernacular, video variations).
- Own and improve core funnel metrics : CPI, CPT, CPS, install-to-subscription-to-sale, CAC / LTV.
(b)Analytics & Attribution.
(c ) AI-Powered Marketing.
(d) Test & Learn Growth Mindset.
What We're Looking For.
Why Join Us.
(ref : iimjobs.com)
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Growth Strategist • Gurgaon, India
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