BTL - Sr. Executive

About Clove

Clove Dental is the largest network of dental clinics in India. Since inception in 2011, we have been persistent in our tunnel vision and ardently strive to offer global standards of dentistry in every neighbourhood across the subcontinent. Spread across 600+ clinics Clove manages an excess of 1 million + patients every month. Inaddition, we have conducted about 15 lakh treatments in the last ten years. Clove Dental is equipped with state-of-the-art equipment and technology, has recruited over 1200 dentists and set the highest thresholds for hygiene, clinic safety, transparency, ethics, and customer service. For instance, the Clove Dental Four-Step Protocol guarantees that each instrument and surface that comes in contact with patients is thoroughly sterilized prior to the next patient's consult. Clove is deservedly at the summit of India's dental mountain being three times bigger than any dental player in India. Apart from precision in operations, technology, investment and ethics, we havelaid crucial and indispensable emphasis on the following core values : trust, respect and integrity.

Position - Sr. BTL Executive / Asst. Manager

Location - Chennai

Job Description -

1. Support in planning, implementation and promoting the nco NCO / RCO Dental Clinic in the nearest locations / neighbourhood to grab high footfall .

2. Sourcing the camps & maintaining the relationship with the Corporate Companies, RWA Associations, Banks, Diagnostic Centres, Schools, Colleges, Malls Open Markets etc and conduct awareness Camps near RCO clinic.

3. Plan & Managing the periodically Ground Activation & Promotion of Clinic to increase footfalls.

4. Plan and implement special marketing programs according to the above plan

5. Provide reports, specifications, and creative briefs and ensure the deliverables in place

6. Monitoring competitor activities in all locations.

7. Performing New Clinic launch and execute as per the designed process.

Requirements -

1. Bachelor's degree in business, marketing or similar area

2. 3+ years of working experience in BTL marketing or similar role

3. Preferred Industries : Hospitals, Clinics, Retail Chain Store Marketing team, Diagnostic Centres

4. Flexible individual with ability to multitask with 3+ years of experience in offline marketing, BTL campaigns.

5. Excellent relationship management, communication and analytical skills

6. Expertise on MS Office, Word, PowerPoint and Excel

7. Open to Travel in major Cities for BTL execution

8. Ability to handle pressure situations with attitude to make the impossible possible

9. Looking for someone who can align business priorities with multiple stakeholders and get things done

10. Local language is preferable.

Skills Required

Word, Powerpoint, Excel, Ms Office